SEMrush vs Similarweb: Which tool is better for online analysis?

  • 01Semrush vs Similarweb: overview
  • 02What's the difference between Semrush and Similarweb?
  • 03Semrush pros and cons
  • 04Similarweb pros and cons
  • 05Semrush compared to Similarweb
  • 06Similarweb compared to Semrush
  • 07Features comparison
  • 08Semrush vs Similarweb: Which is the best for your business?
  • 09Promotions on SEO software
  • 10Alternatives to Semrush & Similarweb

Semrush vs Similarweb: overview

logo semrush
Semrush
logo similarweb
Similarweb
Comments
Positive reviews
4.0 out of 5
4.0 out of 5
Semrush has slightly better reviews on some aggregators. But both tools range between 4.5-4.7 stars, and are among the best in their fields
Pricing plans
4.0 out of 5
4.0 out of 5
Semrush has a better price of $129.95/month, compared to the equivalent Similarweb plan of $149/month.
Customer support
4.0 out of 5
4.0 out of 5
Both Semrush and Similarweb have top-notch customer service. They offer a vast knowledge base, live chat support, and even product demos for onboarding. Just note that they don’t seem to have a phone support service.
Ad campaigns
4.0 out of 5
4.0 out of 5
Both tools offer great features for setting up advertising campaigns. But they’re good for different things - Semrush is better at managing campaigns, while Similarweb is better at finding creative ideas.
Ease of use
4.0 out of 5
4.0 out of 5
Both Semrush and Similarweb have a complicated user interface, which can make them harder to use for beginners. But they both feature user-friendly guides to help you get started.
Website audit
4.0 out of 5
2.0 out of 5
Similarweb has limited website auditing tools. By comparison, Semrush offers advanced features like writing suggestions, topic research, and in-depth analytics.
Integrations
4.0 out of 5
3.0 out of 5
Semrush has more integrations than Similarweb, including Zapier, Google tools, WordPress and dozens more. However, Similarweb has more integrations with CRMs.
Keyword research
4.0 out of 5
3.0 out of 5
Semrush and Similarweb have more or less the same keyword research infrastructure. But Semrush’s data is more reliable.
SEO tools
4.0 out of 5
3.0 out of 5
Both Semrush and Similarweb have comparable off-page and link building tools. But Semrush has better on-page data and features.
Competitor analysis
3.0 out of 5
4.0 out of 5
Similarweb has much better website statistics than Semrush. But the latter isn’t far behind, and it has better data on social media presence.

What's the difference between Semrush and Similarweb?

SEMrush’s Robust Keyword Research Tool, Showing All information, Even on Low-Volume Keywords
SEMrush’s Robust Keyword Research Tool, Showing All information, Even on Low-Volume Keywords
Similarweb’s Advertising Research Screen, Showing Instant Details on Anyone’s Ad Campaigns
Similarweb’s Advertising Research Screen, Showing Instant Details on Anyone’s Ad Campaigns

14 days free on the Pro plan on Semrush

Get 14 days free on the Pro plan on Semrush and up to $59 savings with Secret.

Semrush pros and cons

What are the advantages of Semrush?

What are the disadvantages of Semrush?

Compare Semrush to other tools

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Similarweb pros and cons

What are the advantages of Similarweb?

What are the disadvantages of Similarweb?

Semrush compared to Similarweb

Is Semrush better than Similarweb?

What is Semrush best used for?

Can Semrush replace Similarweb?

Is Semrush cheaper than Similarweb?

Is there a better SEO software than Semrush?

14 days free on the Pro plan on Semrush

Get 14 days free on the Pro plan on Semrush and up to $59 savings with Secret.

Similarweb compared to Semrush

Is Similarweb better than Semrush?

What is Similarweb best used for?

Can Similarweb replace Semrush?

Is Similarweb cheaper than Semrush?

Is there a better Data Analytics software than Similarweb?

Features comparison

Both Semrush and Similarweb are Equal at Uncovering Keyword Trends

Semrush's Keyword Magic Tool Database of Over 5.3 billion Keywords to Help Generate Ideas for Your Content
Semrush's Keyword Magic Tool Database of Over 5.3 billion Keywords to Help Generate Ideas for Your Content

Semrush Pulls Ahead of Similarweb for User-Friendliness

Semrush's Position Tracking Interface, Letting You Easily Track Key Website Metrics
Semrush's Position Tracking Interface, Letting You Easily Track Key Website Metrics

Similarweb Offers Superior Engagement Metrics Compared to Semrush

Similarweb Helps You Monitor the Market Share Against Competitors and Identify Important Engagement Metrics
Similarweb Helps You Monitor the Market Share Against Competitors and Identify Important Engagement Metrics

Semrush’s App Directory Triumphs Over Similarweb

A Selection of Semrush's Partner Integrations, Including Pagecloud and Rytr
A Selection of Semrush's Partner Integrations, Including Pagecloud and Rytr

Similarweb Excels at Providing Real Traffic Insights Over Semrush

Similarweb Allows You to Quickly Identify the Channels Source that Generate a Website's Traffic
Similarweb Allows You to Quickly Identify the Channels Source that Generate a Website's Traffic

Similarweb is More Effective at Competitive Marketing Strategy Analysis than Semrush

Gain Precious Insights into Your Competitors' Strategies to Improve your Digital Presence with Similarweb
Gain Precious Insights into Your Competitors' Strategies to Improve your Digital Presence with Similarweb

Semrush Better Optimizes SEO Compared to Similarweb

Semrush's Topic Research to Help Generate Related Subtopics and Ideas Related to Your Content
Semrush's Topic Research to Help Generate Related Subtopics and Ideas Related to Your Content

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Semrush vs Similarweb: Which is the best for your business?

Semrush is the best tool for you if:

  • You need a traditional SEO all-in-one tool that can help with keyword research, rank tracking, link building and more
  • You want to research keywords and identify low-hanging SEO gems for organic growth campaigns
  • You need help managing your paid advertising campaigns across a variety of mediums and channels
  • You want the more affordable option of the two. Although Semrush isn’t a cheap tool, you will save a few hundred dollars each year by choosing it rather than Similarweb
  • You value integrations with platforms like Zapier, which help fuse Semrush into your existing toolstack

Similarweb is the best tool for you if:

  • You value advanced insights and statistics about your site, and want to analyze as much data as possible
  • You want to do in-depth competitor analysis, especially focused on their website, organic campaigns, and even paid advertising efforts
  • You want to reverse-engineer the successful paid advertising campaigns of your competitors across a wide range of channels and mediums
  • You need robust SEO features like keyword research on top of the strong competitor analysis suite
  • Your budget can afford the price increase over Semrush. It’s not a huge difference, but it can mean a lot if you’re bootstrapping

14 days free on the Pro plan on Semrush

Get 14 days free on the Pro plan on Semrush and up to $59 savings with Secret.

Alternatives to Semrush & Similarweb

Promotions on SEO software

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