Lemlist is a cutting-edge email outreach tool designed to help businesses send personalized cold emails that get responses. It allows users to automate follow-ups, track performance, and create unique email templates with dynamic variables. The software also offers A/B testing capabilities to optimize email campaigns. With lemlist, users can build meaningful relationships with their prospects, improve their outreach efforts, and ultimately increase their conversion rates. It's an ideal solution for sales teams, marketers, and recruiters looking for an effective way to reach out to potential clients or candidates.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is lemlist?
  • 04How lemlist compare to similar software?
  • 05Who is lemlist best for according to our reviewers?
  • 06lemlist Reviews

What is lemlist?

Lemlist is a tool designed to assist agencies, sales teams, and B2B businesses in personalizing and automating cold emails. This SaaS platform offers unique features such as the ability to insert custom screenshots, images, or logos into emails, an auto email address warm-up feature to boost deliverability, and the capability to launch personalized email sequences on autopilot. These features help improve email marketing strategies by ensuring emails reach their intended recipients and are tailored to engage and nurture leads. Lemlist is a powerful tool for enhancing personalized email outreach.

Pros from reviewers

  • Personalized emails: The software allows for the personalization of emails, including the ability to include personalized meme images, making your outreach more engaging and unique

  • Continuous development and new features: Lemlist is constantly being updated with new features, demonstrating the team's passion for their product. This includes features like personalized landing pages, a vast collection of premade templates, and Zapier access and Calendly integration

  • Streamlined process for cold email outreach: Lemlist is specifically designed for cold email outreach, making it a time-saving tool with a clear, uncluttered dashboard

  • Emphasis on deliverability and avoiding spam filters: Lemlist focuses on ensuring your emails are delivered and not marked as spam, which is vital for an outreach platform

  • User-friendly interface and A/B testing: The software provides a user-friendly interface that even a novice to email marketing could utilize, and it also offers A/B testing to assist in optimizing email campaigns.

Cons from reviewers

  • Expensive Zapier access: While Lemlist does offer Zapier access, it can quickly become expensive, making it a less cost-effective solution for some businesses

  • Limited integrations: Lemlist currently only offers native integrations with Salesforce and Hubspot, which can be limiting for users who utilize other CRM systems

  • Lack of comprehensive analytics: Although Lemlist provides analytics for email campaigns, they are not as comprehensive as some other email marketing tools available, which can limit the depth of insights users can gain

  • Complex setup process: Some users have reported that setting up an account and domain on Lemlist can be complex and time-consuming, which can be a barrier for less tech-savvy users

  • Buggy and slow performance: Some users have reported that Lemlist can become slow when handling multiple campaigns and that they have encountered bugs, such as emails being sent to the wrong address.

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Main features

Starting Price

$59

/ user / month

Free Plan

No

Ready to use cold email templates

Build warmer relationships with prospects

Advanced personalization

Analytics and reporting

Integrate any tool you love with lemlist

14 days free + 20% off across all paid plans on lemlist

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Mailchimp and lemlist are both popular email marketing platforms, but they have distinct differences that can impact your choice for your email marketing campaigns.


Mailchimp is a comprehensive and user-friendly email marketing solution suitable for a wide range of users, from beginners to experienced marketers. It provides a user-friendly interface, a variety of pre-designed templates, and robust automation features. Mailchimp's strength lies in its ability to handle all aspects of email marketing, including list management, A/B testing, and advanced reporting. It also offers integrations with various e-commerce platforms, making it an excellent choice for businesses of all sizes looking for a versatile email marketing tool.


On the other hand, lemlist is a specialized email outreach platform primarily designed for personalized cold email campaigns. It focuses on features such as automated follow-ups, personalized email content, and warm-up email sequences. lemlist's strength is its...

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Who is lemlist best for according to our reviewers?

  • Cold Email Marketers: These users appreciate lemlist for its streamlined process and specific design for cold emails. They find the tool time-saving and appreciate its simplicity and clear dashboard

  • CRM Users: These users value lemlist's ability to connect with CRM platforms, although they wish for more native integrations. They appreciate the continuous development of the platform and features like personalized landing pages and email templates

  • Multichannel Outreach Users: These users find lemlist to be one of the best tools for multichannel outreach. They appreciate the ability to create strong sequences using LinkedIn, emails, APIs, and even SMS

  • Email Marketing Campaign Users: These users find lemlist essential for warming up their email inbox for various email marketing campaigns. They appreciate the affordability of the tool and its user-friendly interface

  • Startups: These users find lemlist beneficial for warming up email accounts. They appreciate the responsive customer service and the tool's ability to transform potentially negative experiences into top-notch service.

  • 14 days free + 20% off across all paid plans on lemlist

    Get 14 days free + 20% off across all paid plans on lemlist and up to $65 savings with Secret.

    lemlist Reviews

    4.4

    lemlist rating

    28 lemlist Reviews

    4.4 (28 reviews)
    Leave a review
    • Christopher S

      Customer-Driven Updates: Valuing User Feedback

      I appreciate the continuous updates and improvements they make based on user feedback. It shows that they value their customers' input

      October 15, 2024

    • Adam F

      Exceptional Customer Support: Lemlist Goes Above and Beyond

      Lemlist's customer support is exceptional. They're responsive, helpful, and always ready to assist with any issues or queries

      October 7, 2024

    • Sara N

      Premier Choice for Scaling Outbound Emails

      This is my preferred tool for sending mass outbound emails. I can create strong sequences using LinkedIn, emails, APIs, and even SMS. They're always improving the product and adding new features. The API usage elevates the experience, letting me track email clicks. However, the Hubspot integration could be better as it frequently disconnects leads I import for a campaign from a Hubspot list.

      September 29, 2024

    • Beverly Brown

      Excellent for Outreach, Yet Needs More CRM Integrations

      I appreciate lemlist's emphasis on deliverability and avoiding spam filters, which is vital for an outreach platform. However, I'm disappointed by the limited integrations, with only Salesforce and Hubspot available. This is especially frustrating as I use Zoho CRM, which isn't natively integrated with lemlist. The reporting feature is also lacking, as it doesn't allow for custom reports that suit my needs. Despite these issues, I appreciate the vendor's response and their commitment to improving their services. They acknowledged the need for seamless CRM integration and the necessity to broaden their compatibility. They also recognized the need to improve their reporting capabilities. I appreciate their openness to feedback and their commitment to continuous improvement.

      September 21, 2024

    • Edward A

      Top Market Software for Outreach Efforts

      I find lemlist to be the best tool for acquiring new customers through outreach sequences. I've noticed an improvement in open and click rates compared to previous tools I've used. I believe their warm-up tool is more efficient and aids in better delivery. I appreciate the ability to easily personalize emails on a large scale, including images and videos. I also value the option to use conditions in my sequences. The setup is straightforward and their customer service is highly responsive.

      September 15, 2024

    • William N

      Exceptional Outreach Software with Personalized Image Capabilities

      I purchased Lemlist through a Lifetime deal site and didn't anticipate using it much. However, I've been pleasantly surprised by its usefulness and continuous development. The email outreach market is filled with underdeveloped products, but Lemlist stands out. To my knowledge, they were the first to introduce scalable, personalized image templates. I especially appreciate Lemlist for actively sharing tips with their community, quickly developing the platform with impressive features like personalized landing pages, offering a vast collection of premade templates, and providing Zapier access and Calendly integration. I highly recommend it! My only complaint is the lack of native integrations - I would prefer a direct connection with my CRM. Although Lemlist does offer Zapier access, it can quickly become expensive. I chose Lemlist for its ability to include personalized images in my emails at scale and for its price. I switched to Lemlist for its superior features and user interface.

      September 10, 2024

    • Rebecca F

      Outstanding Review on Lemlist Software

      I've tried numerous email softwares, but lemlist is by far my favorite. It has an excellent user experience and fantastic support. Plus, it offers the best warm up service I've used to date.

      August 31, 2024

    • Joe

      Lemlist: Mastering the Art of Personalized Cold Emailing

      I've found Lemlist to be a time-saving tool for my cold email outreach due to its streamlined process. It's specifically designed for cold emails, not trying to be a "jack of all trades", but excelling as a "master of cold email". I appreciate its simplicity, with a clear, uncluttered dashboard. The support team has been very responsive and new features are regularly added. It's evident that the team behind Lemlist is passionate about their product. I particularly enjoy the ability to personalize emails, even including personalized meme images. Lemlist simplifies and personalizes the cold email process without overwhelming me. It's the easiest cold email outreach tool I've encountered. While it doesn't have every feature imaginable, it benefits from having specifically targeted and streamlined features. I would like to see the ability to connect to.

      August 27, 2024

    • Rhea M

      Improved Email Marketing with User-Friendly Software

      its personalization features have significantly improved my open and response rates. The software is user-friendly and intuitive, making it easy to create and manage campaigns

      August 18, 2024

    • Jovie S

      Reviewing Lemlist: A User's Perspective

      I've been using Lemlist for a while now and I find it to be one of the best tools for multichannel outreach. I highly recommend it.

      August 13, 2024

    1 to 10 of 28 results

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