Gust is a comprehensive software platform designed to assist startups in their growth and funding journey. It offers a range of tools for entrepreneurs, including investor relations management, equity management, and startup legal documentation. Gust also connects startups with potential investors globally. Its features are designed to streamline the process of starting, managing, and funding a new venture. The platform is recognized for its efficiency and effectiveness in nurturing entrepreneurial ecosystems worldwide.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Gust?
  • 04How Gust compare to similar software?
  • 05Who is Gust best for according to our reviewers?
  • 06Gust Reviews

What is Gust?

Gust is a comprehensive business platform designed to assist entrepreneurs at all stages of their business journey. It provides performance benchmarks and fundraising recommendations, along with tools and insights to increase the chances of investment success. Gust simplifies the process of finding and applying for investment opportunities and offers due diligence tools to enhance a startup's appeal to investors. It also provides legal and financial tools for new entrepreneurs, preparing them for investment readiness and future growth. Additionally, Gust offers a mentor matching tool for guidance in building a successful business. As part of Secret's marketplace, users can access exclusive deals on SaaS tools like Gust to boost their startup’s performance.

Pros from reviewers

  • Responsive customer service: Despite some negative experiences, there are users who have found Gusto's customer service to be ready and willing to assist when issues arise.

  • Superior mobile app: The Gusto app simplifies various tasks such as clocking in and out, viewing paycheck periods, and transferring funds, making it a convenient tool for employees

  • Excellent for small teams: Gusto's payroll system is particularly effective for small teams of less than 20, providing a streamlined and efficient payroll process

  • Simplifies saving: With Gusto, users can automatically transfer selected amounts to their bank for bill payments and save the remainder in their Gusto account, making saving money easier

  • Ease of use: Gusto's interface is intuitive and user-friendly, making it easy for users to navigate and perform tasks without needing extensive technical knowledge

Cons from reviewers

  • Unauthorized debits: Some users have experienced unauthorized debits from their accounts by Gusto, even after they have stopped using the service

  • Poor customer service: Many users have reported that Gusto's customer service is unresponsive, impolite, and often outsourced, leading to communication difficulties and unresolved issues

  • Payroll issues: There have been numerous complaints about Gusto failing to deposit paychecks on time, causing significant inconvenience and financial stress for users

  • Lack of support for benefits: Users have reported that Gusto's benefits team is difficult to reach and unresponsive, making it challenging to resolve issues related to benefits.

  • System malfunctions: Users have reported frequent system breakdowns and incorrect payroll and time off calculations, requiring them to spend hours seeking support and manually fixing errors

Main features

Starting Price

N/A

Free Plan

No

Mentor matching

Raise capital

Build your dream team

All-in-one dashboard

Investor CRM

Stripe Atlas and Gust are both valuable platforms for entrepreneurs looking to navigate the complexities of business formation, but they have significant differences that cater to distinct needs and priorities.


Stripe Atlas specializes in simplifying the business formation process for startups, particularly those in the tech and e-commerce sectors. It offers a streamlined and user-friendly approach that allows entrepreneurs to establish their companies efficiently. Stripe Atlas provides essential services like business incorporation, EIN acquisition, and bank account setup, making it an attractive choice for early-stage businesses.


In contrast, Gust is a comprehensive platform that caters to a wider range of business types and sizes. While it offers essential business formation services, Gust goes beyond the basics. It provides tools for equity management, legal document creation, and investor relations, making it a robust choice for businesses with more complex needs, such as those...

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Who is Gust best for according to our reviewers?

  • Users with Dietary Needs: Gusto may not be suitable for users with specific dietary needs, as the system defaults to certain meals if not manually selected. This has led to users receiving meals they cannot eat

  • Employees: Employees have reported issues with Gusto, including not receiving paychecks on time and poor customer service. The system has been described as untrustworthy and the customer service as unhelpful

  • Small Business Owners: Gusto may not be the best choice for small business owners, as there have been reports of issues with payroll and customer service. The system has been described as unreliable and the customer service as unresponsive

  • Users Seeking Benefits: Gusto may not be the best choice for users seeking benefits, as the Benefits team has been described as nearly impossible to reach. The only method of communication is via email, which reportedly takes weeks for a response

  • Satisfied Users: Despite the negative reviews, there are users who are satisfied with Gusto. They find the app easy to use and appreciate the automatic transfer feature. They also praise the customer service and recommend Gusto to all employers.

  • Gust Reviews

    4.0

    Gust rating

    4.6

    Ease of use

    4.6

    Customer service

    4.6

    Value for money

    4.5

    Likelihood to recommend

    4.6

    Features

    20 Gust Reviews

    4.0 (20 reviews)
    Leave a review
    • Bishop M

      Exceptional Value for Money: Gust's Powerful Features at a Reasonable Price

      Lastly, the value for money that Gust provides is exceptional, offering a range of powerful features at a reasonable price.

      August 18, 2024

    • Kevin J

      Seamless Integration: Impressive Software Capabilities for Enhanced Business Operations

      The software's integration capabilities are impressive, allowing me to connect with other tools I use in my business operations seamlessly

      August 10, 2024

    • Joe B

      Absolutely Loving This App!

      I really enjoy using the Gusto app. It's far superior to a traditional paycheck. I can automatically transfer a selected amount to my bank for bill payments and save the remainder in my Gusto Account for spending. It simplifies clocking in and out and displays my paycheck periods for hour verification, also reminding me of my pay dates. It makes saving incredibly easy. I highly recommend Gusto and believe all employers should use it!

      August 3, 2024

    • Jerry S

      Peace of Mind: Gust's Secure Platform Safeguards Sensitive Business Information

      Gust's secure platform gave me peace of mind knowing that sensitive information about my business was well-protected

      July 28, 2024

    • Deborah E

      Gust's Reporting Feature: Unparalleled Insights into Financial Health

      The reporting feature on Gust is excellent, providing me with detailed insights into my company's financial health

      July 21, 2024

    • Eugene A

      Exploring Culinary Horizons with Gust: A User's Experience

      I've been using Gust software since 223 and I must say, their customer service is quite unique. There was a time when I forgot to cancel a box and when I reached out, they advised me to contact the courier directly. I found this to be a refreshing approach, as it allowed me to directly communicate with the delivery company, ensuring a quicker resolution. What I find particularly interesting about Gust is their system's default meal selection. If I don't make a choice, they do it for me. As a coeliac, this has led to some exciting discoveries of meals I wouldn't have chosen myself. Yes, there have been a few I couldn't eat, but it's all part of the adventure and I've found it to be a unique way to explore new cuisines. I've been with Gust for a year now and it's been a journey of learning and discovery. It's not just about convenience, but also about expanding my culinary horizons. It's not always been smooth sailing, but it's definitely added value to my life and made things more interesting. What really impressed me was when I considered deleting my account, the customer service team was ready to assist without any hesitation. They didn't probe or question my decision, which I found to be a respectful approach, respecting my privacy and decision. If you have dietary needs like me, Gust could be an interesting choice. It's not just about the meals, but the whole experience. It's been a rollercoaster ride, but one that I've thoroughly enjoyed. I would definitely recommend giving Gust a try!

      July 16, 2024

    • Cheryl

      Gust: A Comprehensive Suite for Startup Success

      As an entrepreneur, I appreciated Gust's comprehensive suite of tools that catered to every aspect of running a startup, from fundraising to financial management

      July 7, 2024

    • Mirabel M

      Experiencing Gust's High-Tech Customer Service: A Unique Blend of Global Interaction and Advanced Security

      Absolutely! I had an interesting experience with Gust's customer service. It was quite unique as it was outsourced to India, which added a global touch to the whole process. The representative seemed to be in a lively environment, which made the interaction quite dynamic. The experience was truly one-of-a-kind. What impressed me the most was their advanced security measures. They have a two-factor authentication system in place, which they skillfully navigated. Their software even took a photo of my driver's license and then a photo of my face. It felt like I was part of a high-tech, secure system. It was a fascinating blend of technology and security, ensuring my privacy was well-protected. I felt like I was in a sci-fi movie!

      June 30, 2024

    • Timothy

      Game-Changing Software for Complex Cap Tables

      The software's ability to handle complex cap tables was a game-changer for my business, saving me countless hours of manual work

      June 23, 2024

    • Hannah

      Exceptional Customer Service at Gust

      Gust's customer service was top-notch, they were responsive and helpful whenever I had questions or encountered issues

      June 15, 2024

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