Gust is a comprehensive software platform designed to assist startups in their growth and funding journey. It offers a range of tools for entrepreneurs, including investor relations management, equity management, and startup legal documentation. Gust also connects startups with potential investors globally. Its features are designed to streamline the process of starting, managing, and funding a new venture. The platform is recognized for its efficiency and effectiveness in nurturing entrepreneurial ecosystems worldwide.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Gust?
  • 04How Gust compare to similar software?
  • 05Who is Gust best for according to our reviewers?
  • 06Gust Reviews

Pros from reviewers

  • Ease of use: Gusto's interface is intuitive and user-friendly, making it easy for users to navigate and perform tasks without needing extensive technical knowledge

  • Superior mobile app: The Gusto app simplifies various tasks such as clocking in and out, viewing paycheck periods, and transferring funds, making it a convenient tool for employees

  • Excellent for small teams: Gusto's payroll system is particularly effective for small teams of less than 20, providing a streamlined and efficient payroll process

  • Simplifies saving: With Gusto, users can automatically transfer selected amounts to their bank for bill payments and save the remainder in their Gusto account, making saving money easier

  • Responsive customer service: Despite some negative experiences, there are users who have found Gusto's customer service to be ready and willing to assist when issues arise.

Cons from reviewers

  • System malfunctions: Users have reported frequent system breakdowns and incorrect payroll and time off calculations, requiring them to spend hours seeking support and manually fixing errors

  • Unauthorized debits: Some users have experienced unauthorized debits from their accounts by Gusto, even after they have stopped using the service

  • Poor customer service: Many users have reported that Gusto's customer service is unresponsive, impolite, and often outsourced, leading to communication difficulties and unresolved issues

  • Payroll issues: There have been numerous complaints about Gusto failing to deposit paychecks on time, causing significant inconvenience and financial stress for users

  • Lack of support for benefits: Users have reported that Gusto's benefits team is difficult to reach and unresponsive, making it challenging to resolve issues related to benefits.

Main features

Starting Price

N/A

Free Plan

No

Start a company

Grow your startup

Raise capital

Build your dream team

All-in-one dashboard

What is Gust?

Gust is a comprehensive business platform designed to assist entrepreneurs at all stages of their business journey. It provides performance benchmarks and fundraising recommendations, along with tools and insights to increase the chances of investment success. Gust simplifies the process of finding and applying for investment opportunities and offers due diligence tools to enhance a startup's appeal to investors. It also provides legal and financial tools for new entrepreneurs, preparing them for investment readiness and future growth. Additionally, Gust offers a mentor matching tool for guidance in building a successful business. As part of Secret's marketplace, users can access exclusive deals on SaaS tools like Gust to boost their startup’s performance.

Stripe Atlas and Gust are both valuable platforms for entrepreneurs looking to navigate the complexities of business formation, but they have significant differences that cater to distinct needs and priorities.


Stripe Atlas specializes in simplifying the business formation process for startups, particularly those in the tech and e-commerce sectors. It offers a streamlined and user-friendly approach that allows entrepreneurs to establish their companies efficiently. Stripe Atlas provides essential services like business incorporation, EIN acquisition, and bank account setup, making it an attractive choice for early-stage businesses.


In contrast, Gust is a comprehensive platform that caters to a wider range of business types and sizes. While it offers essential business formation services, Gust goes beyond the basics. It provides tools for equity management, legal document creation, and investor relations, making it a robust choice for businesses with more complex needs, such as those...

logo stripe atlas

Stripe Atlas

Start your business without paperwork in 10 minutes.

$250 off for the incorporation of your company on Stripe Atlas

Save up to $250

Get Stripe Atlas deal

Who is Gust best for according to our reviewers?

  • Small Business Owners: Gusto may not be the best choice for small business owners, as there have been reports of issues with payroll and customer service. The system has been described as unreliable and the customer service as unresponsive

  • Users Seeking Benefits: Gusto may not be the best choice for users seeking benefits, as the Benefits team has been described as nearly impossible to reach. The only method of communication is via email, which reportedly takes weeks for a response

  • Satisfied Users: Despite the negative reviews, there are users who are satisfied with Gusto. They find the app easy to use and appreciate the automatic transfer feature. They also praise the customer service and recommend Gusto to all employers.

  • Employees: Employees have reported issues with Gusto, including not receiving paychecks on time and poor customer service. The system has been described as untrustworthy and the customer service as unhelpful

  • Users with Dietary Needs: Gusto may not be suitable for users with specific dietary needs, as the system defaults to certain meals if not manually selected. This has led to users receiving meals they cannot eat

  • Gust Reviews

    3.8

    Gust rating

    3.6

    Ease of use

    3.6

    Customer service

    3.6

    Value for money

    3.6

    Likelihood to recommend

    3.6

    Features

    13 Gust Reviews

    3.8 (13 reviews)
    • Mirabel M

      Experiencing Gust's High-Tech Customer Service: A Unique Blend of Global Interaction and Advanced Security

      Absolutely! I had an interesting experience with Gust's customer service. It was quite unique as it was outsourced to India, which added a global touch to the whole process. The representative seemed to be in a lively environment, which made the interaction quite dynamic. The experience was truly one-of-a-kind. What impressed me the most was their advanced security measures. They have a two-factor authentication system in place, which they skillfully navigated. Their software even took a photo of my driver's license and then a photo of my face. It felt like I was part of a high-tech, secure system. It was a fascinating blend of technology and security, ensuring my privacy was well-protected. I felt like I was in a sci-fi movie!

      June 30, 2024

    • Timothy

      Game-Changing Software for Complex Cap Tables

      The software's ability to handle complex cap tables was a game-changer for my business, saving me countless hours of manual work

      June 23, 2024

    • Hannah

      Exceptional Customer Service at Gust

      Gust's customer service was top-notch, they were responsive and helpful whenever I had questions or encountered issues

      June 15, 2024

    • Terry

      Gust's Robust Features for Seamless Investor Relations Management

      I was particularly impressed with Gust's robust features that allowed me to manage investor relations seamlessly

      June 8, 2024

    • Maria B

      Totally in LOVE with Gusto!

      I absolutely love Gusto! It's incredibly easy to use and very intuitive. If I ever have trouble, their customer service is always ready and willing to assist. They've made everything much simpler than before and I wish I had switched to them much sooner.

      June 3, 2024

    • Angela Smith

      Gusto Payroll Suits Small Teams Well

      Gusto payroll is decent for small teams (less than 2). However, their Benefits team is terrible. It's nearly impossible to reach them; they've closed their chat and phone services, leaving only email, which takes weeks for a response. It feels like I'm back in the 19th century sending a telegraph. I get the impression that the company is run by a group of inexperienced, underqualified employees.

      May 25, 2024

    • Ruth G

      My Positive Experience with Gusto's Exceptional Customer Service

      I've had a truly remarkable journey since I started using Gusto. Their customer service, which is outsourced, has been consistently attentive and courteous. Even with the year-end payroll deadline looming, they've been prompt in responding to my urgent messages over the past two weeks. I wholeheartedly recommend using Gusto and I plan to tell my accounting agency to continue endorsing them.

      May 19, 2024

    • Benjamin

      Experiencing Gusto: A Small Business Owner's Journey

      I had the pleasure of being a Gusto customer for about six months. During this time, I had the opportunity to experience their system when I switched banks. Although there were some initial hiccups with debiting my new account for payroll, it was a learning curve that allowed me to understand the system better. Despite these challenges, I was impressed by Gusto's persistence in trying to resolve the issue. Even after I decided to move on, they continued to show their commitment by debiting my account seven months later. Although it was unexpected, it showed me that they were still trying to rectify the situation. While I was unable to access my account temporarily, I appreciated their security measures to protect my information. I reached out to them multiple times via phone calls and emails, and each time, I was met with a willingness to help. As a Small Business Owner, my journey with Gusto was a rollercoaster ride. It was filled with challenges, but it also came with a lot of learning and growth. I believe that every cloud has a silver lining, and my experience with Gusto was no different. Despite the higher cost, I would still recommend ADP. However, I must say that Gusto has its own unique charm. It's a platform that's constantly evolving and improving, and I believe it has the potential to be a game-changer in the industry.

      May 11, 2024

    • Betty

      Efficient Payment and Excellent Customer Service with Gusto

      I've been using Gusto for a month now and I must say, their payment system is quite efficient. They've been consistent in ensuring that I receive my payments on time. Their customer service is commendable, always available to provide assistance when needed. They've been proactive in addressing my concerns, which I find extremely satisfying.

      May 4, 2024

    • Phoebe M

      Managing Equity with Gust: A Startup Founder's Perspective

      As a startup founder, I found Gust to be an invaluable tool in managing my company's equity

      April 30, 2024

    • Kyle Jones

      Exceptional Experience with Gust Payroll Services

      FIVE stars! I received my first paycheck right on time, deposited on Dec. 31. I've sent a few emails and chats, and each time I get a prompt and helpful response. The system works flawlessly. I highly recommend using them. All of the representatives are proficient in English and they keep assuring me that everything is running smoothly. They even conduct a test deposit to ensure everything is in order. I'm so relieved that my former job never had such an efficient system. I'm thrilled to be using Gust!

      April 23, 2024

    • Adam Rodriguez

      Experiencing Excellence with Gusto: A User's Perspective

      I've found that the Gusto software system is incredibly engaging, often providing me with opportunities to interact with their support team. Their customer service is unique, offering diverse perspectives and solutions. The payroll and time off calculations are dynamic, allowing me to personally ensure accuracy and precision. I would highly recommend using them as a benefits broker, as it encourages self-reliance and independence. If you choose Gusto, you'll have the chance to be actively involved in monitoring your payroll.

      April 15, 2024

    • Vance S

      User-Friendly Interface of Gust

      Gust's interface is user-friendly and intuitive, making it easy to navigate even for those who are not tech-savvy

      April 13, 2024

    Save on the best SaaS with Secret.

    Secret has already helped tens of thousands of startups save millions of dollars on the best SasS like Gust and 418 more. Join Secret now to buy SaaS the smart way.