Frontify is a cloud-based software aimed at enhancing brand management. It enables businesses to establish and uphold brand guidelines, collaborate on designs, manage digital assets, and develop UI patterns. Key features include a brand portal, design collaboration tools, digital asset management, and project management tools. Frontify is perfect for businesses seeking to maintain brand consistency across various channels and teams.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Frontify?
  • 04How Frontify compare to similar software?
  • 05Who is Frontify best for according to our reviewers?
  • 06Frontify Reviews

What is Frontify?

Frontify is a cloud-based brand management software designed to assist businesses in creating consistent and impactful brand experiences. It offers a centralized platform for teams to collaborate on brand strategies, design guidelines, and digital assets. Key features include logo management, color and typography guides, media library, project collaboration tools, and customizable templates. It also supports integration with third-party applications like Sketch, Adobe XD, and Photoshop. Frontify is user-friendly and provides analytics to monitor brand usage and performance. It is suitable for businesses of all sizes aiming to streamline their branding processes and ensure brand consistency.

Pros from reviewers

  • Easy digitization and accessibility of brand guidelines: Frontify allows for the digitization of brand guidelines, making them easily accessible to global teams. This feature is particularly beneficial for managing images, videos, and documents

  • Excellent customer support and training: Frontify provides excellent customer support and training, making it easy for users to understand and use the software effectively. This support is responsive, friendly, agile, and helpful at every stage

  • Boosts internal brand engagement and commitment: Frontify simplifies all aspects of brand management, significantly boosting internal brand engagement and commitment. It aids in understanding and emotionally connecting with a brand's core identity and in finding the right assets at the right time.

  • Smart management of user groups, rights, and targets: Frontify provides a smart way to manage user groups, rights, and targets. This is particularly useful for managing multiple brands and all brand portal needs, including guidelines, icon, media, and document libraries

  • User-friendly and self-explanatory: Frontify is designed to be user-friendly and self-explanatory, offering almost limitless usage options. This makes it easy for users to maintain content and implement immediate updates

Cons from reviewers

  • Learning curve for admins: While Frontify is user-friendly for most, there is a learning curve, particularly for admins, which can slow down the initial setup and usage

  • Limited template flexibility: The editable/customizable templates lack some flexibility and are not as robust as some users would like, limiting the customization options

  • Lack of Adobe Illustrator integration: Currently, Frontify does not support Adobe Illustrator files, which can be inconvenient for companies that use a lot of vectors and illustrations.

  • Limited table functionality: Despite its many features, Frontify's ability to use tables in content presentation is limited and could be improved

  • Complex setup process: Some aspects of the setup process and administration are somewhat unintuitive and difficult to understand, making the backend user interface not the best from an admin user perspective

Main features

Starting Price

N/A

Free Plan

No

Centralized Platform

Integration Capabilities

User-friendly Interface

Analytics

Brand Management

Who is Frontify best for according to our reviewers?

  • Brand Managers: This software is perfect for brand managers who need to manage multiple brands. It offers smart management of user groups, rights, and targets, and is an excellent tool for all brand portal needs, including guidelines, icon, media, and document libraries

  • Admin Users: Frontify is suitable for admin users who need to manage what each end user sees using user groups. It also allows admins to manage the CMS system and deploy updated content, although there is a learning curve

  • Global Teams: Frontify is ideal for global teams looking to digitize their brand guidelines and make them accessible to all team members. It allows for easy personalization of content and immediate updates, ensuring brand consistency across different regions

  • Designers: Designers can benefit from Frontify's intuitive user interface and the many web-parts available for creating color palettes, typography pages, and logo libraries. However, the software's editable/customizable templates may lack some flexibility

  • Marketing Teams: Marketing teams can use Frontify to centralize all their content virtually, improving their brand and marketing materials. The software's user-friendly platform allows for better organization of brand materials throughout the company.

  • Frontify Reviews

    4.7

    Frontify rating

    4.8

    Ease of use

    4.8

    Customer service

    4.6

    Value for money

    4.7

    Likelihood to recommend

    4.6

    Features

    21 Frontify Reviews

    4.7 (21 reviews)
    Leave a review
    • Melissa Rodriguez

      Frontify: A Game-Changing Asset Library for Content Creators

      As a content creator, I've found Frontify's asset library to be incredibly useful. It's easy to find what I need and ensures that all our content is on-brand

      August 27, 2024

    • Brian

      Discovering Frontify: A Game-Changer I Wish I'd Found Sooner

      I find Frontify very user-friendly for creating and sharing our organization's branding. I plan to continue using it in future workplaces for its structure and organization in design systems. However, I wish non-admin users could invite others to their style guides, as it's difficult when only one person has admin access and you need to request each time you want to add someone.

      August 20, 2024

    • Sophia Brown

      Frontify: Streamlining Brand Consistency with Comprehensive Guidelines

      As a brand strategist, I appreciate how Frontify allows us to create comprehensive brand guidelines that can be easily shared and updated. This has helped us maintain brand consistency across all our projects

      August 12, 2024

    • Gloria Garcia

      Frontify: A UX Designer's Delight

      As a UX designer, I've been impressed with Frontify's focus on user experience. The software is easy to navigate and the design tools are robust and flexible

      August 6, 2024

    • Katherine Smith

      Efficient Brand Management with Frontify: A Game-Changer for Agency Owners

      As an agency owner, I've found Frontify to be an excellent resource for managing multiple client brands. It's easy to switch between different projects and keep everything organized

      July 27, 2024

    • Stephen

      Publisher: My Branding Superpower!

      I believe Frontify is an excellent software. It's incredibly beneficial to have a single link for all brand elements and the ability to personalize it. While creating our style guide, the customer success manager provided thorough training and kept me informed about new features. My company has many departments that need various banner designs, so I created templates that are easy to use and save me a lot of time. My colleagues are very happy with this, and it allows them to create their own banners as needed. With the approval feature, I can ensure that the brand guidelines are followed. I hope that we will be able to incorporate Adobe Illustrator files instead of Sketch in the future, as our company uses a lot of vectors and illustrations. It would be fantastic to be able to modify these in the publisher. The main reason we chose Frontify is because we can personalize our own style guide and I found the publisher to be more advanced than the competition. I felt that Bynder was more of a sales pitch.

      July 22, 2024

    • Janice F

      Simplifying Brand Guidelines with Frontify

      Building a brand portal with Frontify has been a pleasant and fulfilling experience for me. The user interface is intuitive and easy to use from both an editor and user standpoint. The many web-parts available make creating color palettes, typography pages, and logo libraries simple, and they are highly customizable. However, I found the "editable/customizable templates" less appealing. Although they offer the potential for users to create their own on-brand creative assets, I feel the templates lack some flexibility and are not as robust as I would like.

      July 15, 2024

    • Barbara

      Frontify: The Comprehensive Solution for Brand Management

      As a marketing professional, I appreciate Frontify's comprehensive approach to brand management. It allows us to maintain consistency across all platforms, which is crucial for our brand image

      July 7, 2024

    • Ethan C

      Empowering Teams with Frontify: An Enterprise-Level CMS and Guidelines Solution

      I consider Frontify a continually improving solution with impressive and readily available customer support. It enables any team member to update guidelines, manage the CMS system, and deploy updated content. However, there's a learning curve, particularly for admins. I selected Frontify for its cost and features. I value the vendor's response and am thankful for their feedback.

      July 1, 2024

    • Jonathan G

      Frontify's Prototyping Tools: A Web Developer's Top Choice

      As a web developer, I've found Frontify's prototyping tools to be top-notch. They've made it much easier to visualize and communicate design ideas

      June 25, 2024

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