Canto is a digital asset management software that enhances business efficiency by organizing, storing, and sharing digital assets effectively. It saves time in file searching, boosts collaboration and productivity, and maintains brand consistency throughout marketing campaigns.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Canto?
  • 04How Canto compare to similar software?
  • 05Who is Canto best for according to our reviewers?
  • 06Canto Reviews

What is Canto?

Canto is a state-of-the-art SaaS software that revolutionizes digital asset management. It allows businesses to efficiently organize, store, and distribute their digital assets like images, videos, and documents on a centralized platform. Canto's advanced search and metadata tagging make asset retrieval easy, saving time and resources. It also offers collaboration tools for teams to work together, share files, and provide feedback. Canto helps businesses gain control over their digital assets, streamline workflows, and maintain brand consistency across various channels. It is ideal for marketing teams, creative agencies, or content-driven organizations looking to maximize their digital assets' potential.

Pros from reviewers

  • User-friendly platform: Canto's platform is intuitive and easy to navigate, allowing users to manage content dynamically with minimal training. This ease of use increases the platform's utilization in daily work and makes it accessible to all team members

  • Excellent customer care: Users have praised Canto's customer service for being prompt, helpful, and engaged. This level of support enhances the overall user experience and ensures any issues are quickly resolved

  • Seamless upload/download process: The process of uploading and downloading digital assets on Canto is smooth and efficient, saving users valuable time and effort

  • Customizable tagging and keyword system: Canto provides a flexible tagging and keyword system, giving users full control over their digital assets. This includes the option to customize additional metadata facets as needed, enabling a high level of organization and searchability

  • Increased efficiency and organization: Canto revolutionizes how digital assets are stored, tagged, organized, and shared, significantly increasing efficiency. It also secures the future integrity of these assets, providing peace of mind for users.

Cons from reviewers

  • Limited user-level experience: While Canto offers a high level of customization for Admin and Collaborator level users, the User-level experience could be expanded further to meet more diverse needs.

  • Lack of real-time editing: The platform does not support real-time edits, similar to platforms like Nuclino. This means that users have to constantly reupload documents when information changes, which can be time-consuming.

  • Weak facial recognition feature: The facial recognition feature, which uses AWS facial recognition tool, is not as reliable as it could be. Some users believe that Google's tool would be more effective.

  • Tedious link expiration management: Paying attention to details like expiring links to photos or albums can get tedious and redundant, which could be improved for a smoother user experience.

  • Clunky interface: Some users find the interface to be less than modern and a bit clunky. They would like more style guides to customize for different needs and brands within their organization.

Main features

Starting Price

N/A

Free Plan

No

Version control

Integration capabilities

Advanced search and filtering

Brand portals

Asset sharing and distribution

Who is Canto best for according to our reviewers?

  • External Stakeholders: These users, which may include partners or clients, are invited to create an account on the platform to access and share photos. This eliminates the need for constant communication with marketing managers and makes the sharing process much simpler.

  • Administrative Users: These users have full control over the Canto platform, including customization of metadata facets, tagging, and keyword systems. They are responsible for the regular administration of the platform to ensure optimal functionality

  • Collaborative Users: These users work closely with the administrative users to meet the Digital Asset Management (DAM) needs of the organization. They can navigate the platform with ease and use it in their daily work, thanks to its user-friendly interface

  • Regular Users: These users primarily use the platform to search, download, and share digital assets. They appreciate the platform's intuitive tagging and keyword system, which allows them to find what they're looking for easily

  • Marketing Teams: These users find Canto particularly useful for storing, organizing, and sharing digital assets. The platform's ability to create portals and upload links has revolutionized their asset distribution and collection process

  • Canto Reviews

    4.6

    Canto rating

    4.4

    Ease of use

    4.5

    Customer service

    4.4

    Value for money

    4.3

    Likelihood to recommend

    4.3

    Features

    28 Canto Reviews

    4.6 (28 reviews)
    Leave a review
    • Jean N

      Canto: A Lifesaver in Asset Searching and Time Management!

      Canto has saved me a lot of time by eliminating the need to search for daily needed assets across departments, servers, and computers. The use of customized portfolios has allowed our end users to browse and search galleries tailored to their needs, while also protecting assets meant for internal use only. However, I would appreciate the option to copy metadata/tagging onto new assets in an album from those already in the album, as this would save time, especially with multiple custom tag options. I chose Canto because it offered customizable gallery portals and had been doing so for years. This immediately built trust, as I knew I wouldn't face any "new service" issues like with other companies who only had it in development.

      October 15, 2024

    • Roy Davis

      Ensuring Data Security: Canto's User Permissions Feature Safeguards Sensitive Files

      Lastly, the ability to set user permissions in Canto ensures that only authorized personnel have access to certain assets. This has been crucial in maintaining the integrity of our sensitive files.

      October 6, 2024

    • Abigail

      Canto: A Top-Tier Solution for Streamlined Workflows

      Canto has greatly increased our efficiency, saving us time in our main workflows within our marketing team. As a young luxury brand, it has improved the consistency of our digital assets' quality and style. The software is easy to set up and intuitive to use, making it easy to implement across our organization for both internal and external stakeholders. Canto has delivered on its promises. My only minor complaint is that it could be more tailored to the hospitality industry and offer integrations with other elements of the Martech stack. I chose Canto for its superior functionality, price point, and storage options. I appreciate the vendor's response to my feedback as they are always striving to improve the product.

      September 30, 2024

    • Margaret Smith

      Canto: The Essential Team Member You Need

      Canto: The Essential Team Member! Canto has offered a centralized platform for team collaboration, eliminating the need for multiple, duplicate files that consume shared drive space and create confusion. It also delivers the best Customer Service among all vendors I work with. They proactively check in, ensuring we fully utilize the platform and keep us updated about new features released quarterly. We were so satisfied that we signed a three-year contract upon renewal. I highly recommend them!

      September 21, 2024

    • Billy M

      User-friendly and Customizable: Canto Review

      I use Canto for managing images for marketing and website purposes. It's my favorite file management system due to its easy navigation, regardless of one's skill level. I can share files through email or a link, and make folders private for copyright reasons. I can choose the file size and dimensions when downloading. Although thumbnail loading can sometimes lag, the downloading speed is fast. I highly recommend Canto!

      September 16, 2024

    • James

      Canto Experience - A Game Changer for doTERRA

      This year, I found myself in need of a better Digital Asset Management (DAM) system. My previous systems were costly, non-visual, and hard to navigate. However, with Canto, I can easily distribute assets to my international offices and customers. This tool has effectively solved my problems. I particularly love the image tagging feature and the ease of searching and finding images. The overall folder structure and visual representation of images make it user-friendly for my employees worldwide. I appreciate that I can add as many users as I want without incurring additional costs, which sets Canto apart from many other DAM systems. I mainly use Canto for images, but I wish documents were displayed more visually when uploaded. I switched to Canto for its simpler and more visual folder structure, and its straightforward tagging and organization features.

      September 9, 2024

    • Hannah M

      Canto Assists in Crafting a

      Canto has assisted me in creating a searchable archive spanning 4 years of imagery. One of its most valuable features is the ability to add release dates based on when our shows air or when a magazine is published. My experience with the Canto DAM has been incredibly positive. The team at Canto is amazing to work with, always providing answers and tips promptly. I look forward to using this system for years to come as an internal research and sharing tool, as well as a marketing tool for our external partners.

      September 3, 2024

    • Sandra A

      Empowering Creatives with Efficient Tool

      I consider Canto to be an excellent tool that has maintained alignment within our large team. It acts as a single source of truth for various assets and prevents access and server issues, especially with our team spread across the country. It's user-friendly and easy to implement, while continually improving structure and strategy. The branded portals enable our employees to self-serve, reducing the need for manual management of daily requests. However, the interface could be less clunky and could use a modern makeover. I would also like more style guides to customize for different needs and brands within our organization. We chose Canto because it fulfilled most, if not all, of our requirements. We switched to Canto as it was more affordable, user-friendly, and met our specific needs more efficiently.

      August 26, 2024

    • Joan R

      Canto's Integration Boosts Team Productivity and Collaboration

      Canto's integration with other software like Adobe Creative Cloud and Slack has greatly improved our team's productivity and collaboration. We can now easily share and discuss assets within the team without leaving our preferred platforms

      August 20, 2024

    • Sophia C

      Fair Software, Yet Seeking Improvement

      Overall, my experience with Canto has been fairly good. However, I wish they would include the feature to manually geotag any photo with location information. If Canto doesn't improve and adapt more quickly, I might consider switching to a different provider in the coming years. I value having a single space for all our photos and the ability to share them with partners by inviting them to create an account on our platform. This is much simpler than having to communicate with multiple marketing managers every time they need something. However, our information changes frequently, so constantly having to reupload documents is time-consuming and tiring. I wish real-time edits were possible, similar to Nuclino. It's also frustrating that the content of documents can't be searched for. The Geotag feature is great, but it only works if you have your location preset into the camera's metadata - you can't add in locations later, which is extremely frustrating. This wouldn't be a difficult feature for Canto to add.

      August 10, 2024

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