Pure360 is a UK-based email marketing software that aids businesses in crafting personalized customer experiences. It offers tools for email automation, SMS marketing, and AI-powered predictive marketing. The platform also provides features for email design, segmentation, campaign analytics, and A/B testing. Suitable for businesses of all sizes, Pure360 aims to enhance digital marketing strategies.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Pure360?
  • 04How Pure360 compare to similar software?
  • 05Who is Pure360 best for according to our reviewers?
  • 06Pure360 Reviews

What is Pure360?

Pure360 is an all-inclusive email marketing software designed to streamline email campaigns for businesses of all sizes. It offers features such as campaign management, segmentation, personalization, and analytics. Users can create professional emails, target specific customer groups, and optimize content through A/B testing. The software allows real-time tracking of campaign performance and provides detailed analytics reports for insight into customer behavior. It also includes automation tools for scheduling emails and managing subscribers. Pure360 integrates with various CRM and e-commerce systems for easy data synchronization. Special promotions are available on this user-friendly platform that enhances email marketing effectiveness.

Pros from reviewers

  • Professional and efficient management: Pure360 is praised for its professional and efficient management, ensuring that email marketing and service campaigns operate at the highest level. This gives users confidence in the reliability of the software.

  • User-friendly and high-performing solution: The software is quick to set up, easy to use, and consistently performs well. It allows for highly personalized email campaigns, leading to significant growth and exceeding industry averages.

  • Exceptional support: Despite any issues faced with the software, the exceptional support from the staff more than makes up for it. Whether it's the assigned account manager or tech support, users receive swift, clear advice and solutions.

  • Integration with multiple platforms: Pure360 supports seamless integration with multiple platforms, including CRM and Google Analytics. This allows for a more streamlined and efficient email marketing process.

  • Competitive pricing: Pure360 offers a solution that meets users' needs at a competitive price, both for setup and per email. This makes it an attractive option for businesses looking to optimize their email marketing without breaking the bank.

Cons from reviewers

  • Inflexible contract terms: Some users have expressed dissatisfaction with Pure360's contract terms, which they describe as inflexible and locking them into 12-month rolling contracts without clear communication

  • Regular glitches with image uploads: Users have reported experiencing regular glitches when trying to upload images. This has disrupted the smooth operation of their email campaigns and caused inconvenience

  • Limited reporting features: While Pure360 offers overall stats reporting and specific email reporting, some users have found the in-depth campaign reporting to be lacking. This has limited their ability to effectively analyze and optimize their email campaigns.

  • Poor customer service: Several users have reported experiencing poor customer service from Pure360, with complaints ranging from unresponsiveness to an unfriendly management team. This has led to dissatisfaction and frustration among some customers

  • Inadequate segmentation options: Some users have found the segmentation options offered by Pure360 to be inadequate. This has limited their ability to effectively target and personalize their email campaigns

Main features

Starting Price

N/A

Free Plan

No

Analytics and Reporting

Campaign Management

Segmentation

Email Personalization

A/B Testing

Who is Pure360 best for according to our reviewers?

  • Marketing Professionals: Professionals who manage email marketing and service campaigns can benefit from Pure360's efficient management and high performance. The software allows for highly personalized campaigns, leading to significant growth and performance above industry averages

  • Large Enterprises: Large enterprises with a need for advanced customer insights can leverage Pure360's Pure Intelligence platform. This platform provides key insights about the customer base, informing not only email campaigns but also direct mail campaigns and broader strategy

  • Event Organizers: Pure360 can be used to promote events, with higher open rates and uptake of courses and events compared to other platforms. The software's integration with CRM systems and responsive customer service can support event organizers in their marketing efforts.

  • Small Businesses: Pure360 offers competitive pricing for setup and per email, making it a suitable choice for small businesses with budget constraints. Despite some issues, the exceptional support from the staff can help small businesses navigate the realm of email marketing

  • Beginners in Email Marketing: Pure360's user-friendly interface and flexible email builder make it an ideal choice for beginners in email marketing. The software supports multiple platforms seamlessly, including CRM and Google Analytics

  • Pure360 Reviews

    4.3

    Pure360 rating

    4.5

    Ease of use

    4.5

    Customer service

    4.0

    Value for money

    4.3

    Likelihood to recommend

    4.2

    Features

    19 Pure360 Reviews

    4.3 (19 reviews)
    Leave a review
    • Victoria A

      Delighted with Pure36!

      I mainly use Pure360 to promote our Training Centre and our events. I've observed that the open rates are higher than the previous email platform we used, and the uptake of courses and events has followed the same trend. As a seasoned marketer and marketing manager at the University of Sheffield, I've used several email marketing platforms, and I can confidently say that Pure360 is the best one I've used. The drag and drop email builder is very user-friendly and can create professional-looking emails. The integration with our CRM system was smooth and functions exactly as we need. The customer service team is also very responsive. One minor issue I've encountered is that you need to ensure you save your email before sending it. I once sent a test and everything looked fine, but the actual email that was sent was a previous draft. It's a minor issue, but it wouldn't stop me from using or recommending Pure360 to others.

      August 11, 2024

    • Ellis M

      Comprehensive and User-Friendly Training Resources: A Pure360 Review

      Lastly, the training resources provided by Pure360 were comprehensive and easy to understand, helping me get the most out of the software.

      August 5, 2024

    • Charles Garcia

      Effortless Email Design and Reliable Delivery with Pure360

      The drag-and-drop editor made it easy for me to design professional-looking emails without any coding knowledge. The deliverability rate of emails sent through Pure360 was consistently high, ensuring that my messages reached their intended recipients

      July 27, 2024

    • Briar S

      Effortless Email Marketing with Pure36!

      I love how easy it is to navigate through the Pure360 system, create emails using the drag and drop editor, and schedule emails with ease. I used to use a limited platform for my main marketing emails, but since switching to Pure360, my email marketing has significantly improved. My emails look better, I have the freedom to create whatever I need, and the convenience of using the drag and drop editor or HTML is fantastic. It's incredibly easy to resume an email where I left off, create multiple emails by copying old templates, and schedule as many emails as I need, whenever I need to. I send thousands of emails a week, and Pure360 really accommodates that for me. There's not much, if anything, that I dislike about Pure360. Occasionally, it can be challenging to reach the support team, but that's expected with most businesses. Overall, I'm really happy with Pure360!

      July 23, 2024

    • Samuel D

      Comprehensive Email Marketing Solution with Pure36

      I am extremely satisfied with Pure360. Their support team and account managers are incredibly quick at responding and resolving any issues. I've never encountered a problem with the platform's features or navigation. Although it may lack some features compared to other email marketing platforms, it performs its current functions flawlessly. The product is very easy to use, whether you're a beginner or a seasoned professional in email marketing. The email builder provided by Pure360 is highly flexible, allowing for quick construction with a drag and drop builder or HTML. It's reliable and I've never had issues constructing emails. The software also supports multiple platforms seamlessly, including our CRM and Google Analytics. All external platforms integrated with Pure360 work without any problems. The reporting feature could be improved, however. While overall stats reporting is easy and specific email reporting is detailed, in-depth campaign reporting is lacking. For instance, I can't compare the performance of my subject headings unless I create separate campaigns and emails for A/B testing. Despite this, I am still very satisfied with Pure360.

      July 14, 2024

    • Teresa F

      Optimizing Campaigns with A/B Testing and CRM Integration

      The A/B testing feature was a game-changer, enabling me to optimize my campaigns based on real-time data. I appreciated the software's integration capabilities, which allowed me to seamlessly connect it with my existing CRM system

      July 8, 2024

    • Kevin Jones

      Pure360: A User-Friendly Marketing Software

      As a marketing professional, I found Pure360 to be a comprehensive and user-friendly software

      July 2, 2024

    • Jennifer Miller

      Experiencing the Assertive and Proactive Approach of Pure36 Software

      Pure36 is a software that certainly keeps you on your toes! The management team is incredibly assertive and they are sticklers for punctuality. As a small business, we were a week late on our 3-month notice period and they were quick to remind us of our commitment. They encouraged us to renew for another year, showing their eagerness to keep us on board. I've noticed other reviewers also highlighting their proactive approach.

      June 25, 2024

    • Henry Martinez

      Pure360's Robust Automation and Responsive Support

      I was impressed with the robustness of Pure360's automation capabilities, which allowed me to streamline my workflows and increase efficiency. The customer support team was responsive and helpful whenever I had questions or needed assistance

      June 15, 2024

    • Maren

      User-Friendly Interface with Pure36

      I consider Pure360 a great platform with excellent customer service. It's very user-friendly, particularly the drag and drop feature for email creation. However, I dislike that I can't pause a campaign once it's started.

      June 10, 2024

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