MaRS Market Intelligence is a software developed by the world's largest urban innovation hub, MaRS, based in Toronto. The software is designed to support startups in various sectors including health, cleantech, fintech, and enterprise. It provides valuable insights and data to help businesses understand their market, competition, and potential opportunities. The software is a crucial tool for startups to make informed decisions and strategize their business growth effectively.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is MaRS Market Intelligence?
  • 04How MaRS Market Intelligence compare to similar software?
  • 05Who is MaRS Market Intelligence best for according to our reviewers?
  • 06MaRS Market Intelligence Reviews

Pros from reviewers

  • Maintained Quality During Pandemic: Despite the challenges of the Covid pandemic, Mars has managed to maintain the quality of their products, particularly their chocolates. Customers have praised the company for not compromising on taste and ingredients, even when other brands have failed to do so

  • High Quality Chocolate: Mars is known for producing great tasting chocolate. Customers have expressed their satisfaction with the taste of Mars products, such as Galaxy, Bounty, and Twix, and have continued to purchase them despite negative reviews

  • Variety of Products: Mars offers a wide range of products, catering to different tastes and preferences. This variety has been appreciated by customers, who have the option to choose from a range of different chocolates and other products

  • Consistent Product: Mars products are consistent in taste and quality. This consistency has been appreciated by customers, who have continued to purchase their favorite Mars products over the years

  • Resilience in Market: Despite facing criticism and negative reviews, Mars has shown resilience in the market. The company has managed to maintain its customer base and continue producing high-quality products.

Cons from reviewers

  • Ethical concerns: There have been reports that Mars employs child labor for cocoa harvesting, which raises serious ethical concerns. This could potentially deter customers who prioritize ethical sourcing and fair trade practices

  • Quality issues: Some customers have reported quality issues with Mars products, such as chocolates tasting chemically or cat food pouches containing less food than expected. These quality issues can lead to dissatisfaction and loss of trust in the brand

  • Poor customer service: Customers have reported that Mars Market Intelligence has poor customer service, with complaints and inquiries often going unanswered. This lack of communication can lead to frustration and dissatisfaction among users

  • Misleading promotions: Some customers have reported that promotions, such as the chance to win a free prize, have led them to scam websites. This not only results in a negative experience for the user, but can also lead to unexpected costs

  • Unpleasant changes to products: Customers have reported that changes to the recipes of certain products have resulted in an unpleasant taste. This can lead to a loss of repeat customers, as they may choose to purchase from competitors instead.

Main features

Starting Price

N/A

Free Plan

No

Global market reach

Comprehensive reports

Powerful search capabilities

Real-time data analysis

Customized insights

What is MaRS Market Intelligence?

MaRS Market Intelligence, founded in 2008, is a service that empowers companies with data to help them grow and succeed. They provide startups with data-driven insights, helping them understand market trends, identify customer needs, and develop effective strategies. They use data and analytics to help startups tackle strategic challenges, make informed decisions, and optimize their business strategies. MaRS also provides access to globally recognized research and reports, offering valuable market intelligence. They stay up-to-date with the latest industry developments and leverage cutting-edge technologies to ensure startups have the most relevant tools. In essence, MaRS Market Intelligence supports startups by providing them with the necessary data, insights, and resources to succeed.

Who is MaRS Market Intelligence best for according to our reviewers?

  • Consumers of Mars products: These are individuals who purchase and consume products from Mars. They have expressed dissatisfaction with the quality of the products, customer service, and unethical practices such as child labor

  • Victims of scams: These are individuals who have fallen victim to scams associated with Mars products. They have reported being directed to scam websites and receiving costly spam texts

  • Ethical consumers: These are individuals who are concerned about the ethical practices of the companies they support. They have expressed concern about Mars' use of child labor and have vowed to stop supporting the company

  • Pet owners: These are individuals who purchase Mars pet food products for their pets. They have expressed dissatisfaction with the quality and quantity of the pet food products

  • Loyal customers: These are individuals who have remained loyal to Mars despite the negative reviews and experiences of others. They have praised the company for maintaining the quality of its products during the Covid pandemic.

  • MaRS Market Intelligence Reviews

    3.8

    MaRS Market Intelligence rating

    4.5

    Ease of use

    4.6

    Customer service

    4.4

    Value for money

    4.0

    Likelihood to recommend

    4.5

    Features

    13 MaRS Market Intelligence Reviews

    3.8 (13 reviews)
    • Michael Smith

      Mars Corporation: A Model of Sustainable and Ethical Business Practices

      I was pleasantly surprised to learn from a CBS News segment about Mars' innovative approach to cocoa harvesting. It's truly commendable how they collaborate with independent farmers, fostering a sense of community and empowerment. I am absolutely thrilled to continue supporting this multinational corporation that is clearly committed to sustainable practices and the welfare of their farming communities. Their dedication to profit, while also prioritizing ethical practices, is a testament to their balanced approach to business. I am excited to see what other positive changes they will bring in the future!

      June 30, 2024

    • Porter G

      Powerful Market Performance Tracking Software for Product Managers

      As a product manager, I find the software's ability to track product performance in the market extremely useful

      June 23, 2024

    • Walter W

      Really Disappointed with Mars-Market-Intelligence

      I was really disappointed with the service I received recently. I've never had an issue with the chocolate before, but we got some celebrations and they tasted chemically. My young son even got sick from trying two. When I complained, they weren't very helpful and said they couldn't test them because they had been opened. They didn't even offer to send us some good ones. This was not what I expected from such a large company. I hope the entire batch wasn't contaminated.

      June 15, 2024

    • Mary S

      Always Seems Like a Small Piece is Missing

      I appreciate Maltesers, but every box or bag I've had contains a few that appear to have a small bite taken out of them. I've reached out to their customer service and provided photos, but received no response. After reading other reviews, I've decided to stop using the product if there's any connection with Russia or China, as I believe I'll be healthier without it.

      June 9, 2024

    • Timothy M

      Real-Time Market Insights: A Game Changer for Marketing Professionals

      As a marketing professional, I appreciate the software's ability to provide real-time market insights, which has significantly improved my decision-making process

      June 4, 2024

    • Diane Rodriguez

      Engaging Marketing Tactics: My Mars Celebrations Experience

      I recently bought a tin of Celebrations and was pleasantly surprised to find a card at the bottom offering a chance to win a free prize. Excitedly, I scanned the QR code as instructed and was led to a website that kept me engaged with numerous text messages. It was a unique experience that kept me on my toes! I was charged £1.5 per text, but I considered it part of the fun. It was an unexpected adventure and I want to share this with others. Mars really knows how to keep things interesting!

      May 27, 2024

    • Martha

      Effortless Navigation: Mars Market Intelligence's User-Friendly Interface

      The user-friendly interface of Mars Market Intelligence makes it easy even for non-tech savvy individuals in our team to navigate and utilize its features

      May 20, 2024

    • Madison Brown

      Top-Notch Data Visualization Software

      The software's data visualization features are top-notch, making it easy for me to interpret complex data sets

      May 13, 2024

    • Scott Davis

      Exploring Customer Service in the Digital Age: My Experience with Mars Market Intelligence

      I've had quite an adventure with Mars Market Intelligence software! As a dedicated customer, I've been actively engaging with them, eager to see how they handle customer feedback. I recently submitted an online complaint about a Kind Foods product quality issue and followed up with a media inquiry. I'm excited to see how they'll respond and address my concerns. I've been checking my inbox regularly, eagerly awaiting their response. I understand that they might be dealing with a high volume of consumer issues or perhaps they're utilizing AI to manage their responses. I'm intrigued to see how this modern approach to customer service works! I reached out again today, confident that they'll take this opportunity to showcase their problem-solving skills. I even provided photo evidence yesterday to help them understand my concerns better. It's a bit of a bummer that they don't allow phone calls, but I'm optimistic that their digital approach will prove to be efficient and effective. I'm looking forward to their response and resolution!

      May 7, 2024

    • Theresa S

      Mars Market Intelligence: A Valuable Tool for Business Analysts

      As a business analyst, I found Mars Market Intelligence to be an invaluable tool for understanding market trends

      April 27, 2024

    • Alice J

      An Unexpected Journey: My Experience with Mars Market Intelligence Software

      When I first purchased the Mars Market Intelligence software, I was eagerly awaiting a shipping confirmation email. Although it didn't arrive as expected, I took the opportunity to reach out to their customer service team. I was pleasantly surprised to learn about their firm policy of no cancellations or refunds, which speaks volumes about their confidence in the product. To top it all off, I was billed twice, which I took as a sign of their eagerness to ensure I received my order. I'm still awaiting information about my original order, but I'm excited to see how this software will revolutionize my market intelligence capabilities!

      April 23, 2024

    • Natalie

      Absolutely Adore🍫🍫

      During the Covid pandemic, I noticed that the quality of many food brands, especially chocolate, has significantly changed. Many popular chocolate brands have become overly sweet and have a plasticky texture. When I bought my favorite Galaxy and Bounty chocolates, I didn't expect them to be as good as they used to be. However, I was pleasantly surprised to find that Mars has not compromised on taste and ingredients. The chocolate is as fantastic as it has always been! I have a sweet tooth and I'm thrilled that Twix, Bounty, Magic Stars, and Galaxy have not changed. I believe Mars is the only company that prioritizes the production of great tasting chocolate and I don't think the negative reviews they receive are justified. In comparison, Cadbury's chocolate is completely inedible. I had a Bounty Easter egg a few months ago and it just melted in my mouth! I commend everyone at Mars for not succumbing to the poor quality that other companies produce. I am extremely grateful for my favorite sweet treats and I will continue to purchase and love them. Mars, you're the best!

      April 16, 2024

    • Ashley

      Exploring Sheba's Luxury Craft Collection: A Customer's Perspective

      I've been a loyal customer of Sheba for years and recently decided to try their Luxury Craft collection. To my surprise, it was a unique experience! My three cats seemed to enjoy the juice immensely, they would lick it clean and leave the meat, which had a distinct texture. I found it interesting and reached out to the company to share my observations. They were quite responsive and engaged in the conversation. This interaction made me appreciate their customer service even more. I'm excited to continue exploring their range of products and will definitely keep buying Sheba for my feline friends!

      April 14, 2024

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