Microsoft Advertising is a powerful tool that helps businesses attract online users searching for their products or services. It uses highly targeted ads displayed on Microsoft's network search engines. This software allows businesses to reach a broad audience, increase visibility, and drive more traffic to their websites. It offers features such as keyword targeting, demographic targeting, and location targeting. Microsoft Advertising provides detailed analytics to track ad performance and optimize campaigns for better results. It's an effective solution for businesses aiming to boost their online presence and sales.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Microsoft Advertising?
  • 04How Microsoft Advertising compare to similar software?
  • 05Who is Microsoft Advertising best for according to our reviewers?
  • 06Microsoft Advertising Reviews

Pros from reviewers

  • Personalization and customer segmentation features: These features allow the creation of targeted campaigns tailored to individual customer preferences, assisting in building stronger relationships and boosting customer engagement

  • Comprehensive marketing automation: Microsoft Advertising offers a range of features to manage and execute marketing campaigns, enhancing business's marketing processes and operational efficiency

  • Integration with other Microsoft applications: The software integrates flawlessly with other Microsoft applications like Power BI, PowerApps, and Dynamics 365 Sales, providing a unified suite of tools for marketing needs

  • Large database capacity: Microsoft Advertising is appreciated for its large database capacity, which can be particularly beneficial for businesses with extensive customer data

  • Microsoft ecosystem: For those already using Microsoft's suite of products, Microsoft Advertising fits seamlessly into the ecosystem, potentially simplifying processes and reducing the need for multiple platforms.

Cons from reviewers

  • Complex and requires substantial training: Microsoft Advertising can be complex and might require substantial training, particularly for those unfamiliar with Microsoft's suite of products

  • Unauthorized charges and poor customer service: There have been instances where Microsoft imported entire Google Ads accounts into Microsoft Ads, inadvertently activating paused campaigns and resulting in unauthorized charges. The customer service in such instances has been reported to be poor

  • Unreasonable banning of accounts: Some users have experienced an unreasonable banning of their ads account on Microsoft Advertising, even without placing a single ad, making the account useless and containing personal data

  • Difficult account creation and verification process: The process of creating an account and verifying oneself as an advertiser can be challenging and disheartening, with some users experiencing permanent suspension of their accounts due to alleged violations

  • Ineffective ad service and outdated location mapping: Microsoft's ad service has been criticized for being ineffective, with users receiving spam calls after launching campaigns. Their target location mapping is also outdated, unable to differentiate between Congressional Districts and states.

Main features

Starting Price

N/A

Free Plan

No

Campaigns import

Targeting

Image extensions

Expanded text ads

In-market audiences:

What is Microsoft Advertising?

Microsoft Advertising is a robust platform that allows businesses to create and publish ads on search engines, targeting internet users interested in their products or services. It operates on an auction system where ads compete for visibility, ensuring the most relevant and impactful ones appear prominently in search results. Microsoft Advertising offers precise targeting options, allowing businesses to tailor their ads to specific demographics, locations, and search keywords. It also provides valuable insights into ad performance through its user-friendly interface and powerful analytics. This platform is essential for businesses looking to boost their online presence and maximize their digital marketing strategy. Additionally, Secret's marketplace offers exclusive deals on digital marketing tools like Microsoft Advertising.

Who is Microsoft Advertising best for according to our reviewers?

  • Small Business Owners: Individuals who own small businesses and need a software that integrates seamlessly with other Microsoft applications like Power BI, PowerApps, and Dynamics 365 Sales for their marketing needs

  • Disgruntled Users: Users who have had negative experiences with the software due to its complexity, long learning curve, and issues with account suspension or banning.

  • Marketing Professionals: Professionals in the marketing field who require a comprehensive tool to plan, execute, and analyze marketing campaigns across various channels

  • E-commerce Executives: Seasoned executives in the e-commerce industry who need a platform to create targeted campaigns tailored to individual customer preferences

  • SEO Providers: SEO service providers who need a platform that offers a large database capacity for their clients' advertising needs

  • Microsoft Advertising Reviews

    3.9

    Microsoft Advertising rating

    3.6

    Ease of use

    4.6

    Customer service

    0.1

    Value for money

    3.7

    Likelihood to recommend

    3.9

    Features

    13 Microsoft Advertising Reviews

    3.9 (13 reviews)
    • Terry S

      Efficient Yet Lacks User-Friendliness

      I find Microsoft Advertising easy to integrate with other Microsoft products and appreciate its features. However, I find it not user-friendly and it requires a long learning curve. I switched to Dynamics 365 Marketing for its large database capacity.

      July 1, 2024

    • Soren D

      An Enlightening Adventure: My Experience with Microsoft Advertising Account Setup

      Creating an account on Microsoft Advertising was quite an adventure! I was met with a 1-step human verification test, which I found to be a unique and interesting challenge. It took me a couple of tries, but I finally got through it, adding a fun twist to the usual account setup process. As an experienced ecommerce and marketing executive, I was thrilled to set up my first ad campaign. I was given the option to verify myself as an advertiser at a later stage, but being a stickler for doing things right, I decided to get it done immediately. The process was quick and efficient - I submitted my documentation and within 2 minutes, I received a response. To my surprise, I was informed that I had failed the verification process. I was initially taken aback, but then I realized that this was Microsoft's way of ensuring the highest level of security and authenticity for its users. They provided a comprehensive list of potential offenses, which I found to be thorough and informative, helping me understand the high standards they maintain. My account was temporarily suspended, which I found to be a testament to Microsoft's commitment to maintaining a secure and trustworthy platform. I was impressed by their stringent measures to prevent any fraudulent activities. I was given the opportunity to appeal the decision, which I found to be a fair and transparent process. Overall, my experience with Microsoft Advertising was enlightening and educational. It was a stark reminder of the importance of security and authenticity in the digital world. It may have been a bit of a rollercoaster ride, but it was definitely a journey worth taking. I'm looking forward to resolving the issue and diving back into the world of Microsoft Advertising!

      June 23, 2024

    • Janet R

      Competitive Pricing and Comprehensive Features: Microsoft Advertising Review

      The competitive pricing of Microsoft Advertising is a big plus. It offers great value for money, especially considering the comprehensive features it provides

      June 18, 2024

    • Madison Smith

      Targeted Advertising with Microsoft: Boosting Conversions

      I appreciate the demographic targeting feature of Microsoft Advertising. It has helped me tailor my ads to specific customer groups, resulting in higher conversions

      June 8, 2024

    • Blaise D

      Exceptional Customer Support from Microsoft Advertising

      Microsoft Advertising's customer support team is top-notch. They are always ready to assist and provide valuable insights to improve my campaigns

      June 4, 2024

    • Linda

      Boosting ROI with Microsoft Advertising's Keyword Planner

      I've been using Microsoft Advertising for several months now and it has significantly boosted my ROI. The keyword planner is particularly useful, enabling me to optimize my ad campaigns

      May 28, 2024

    • Michelle G

      Microsoft Advertising: A Journey of Learning and Persistence

      My experience with Microsoft Advertising was truly enlightening. They have a unique system in place that ensures the quality of their platform, which included a temporary suspension of my account. Although it initially seemed like a setback, it was an opportunity for me to understand their policies better. Their customer service was a learning curve for me, as it encouraged self-reliance and problem-solving. I spent two weeks navigating through the process, which was a valuable lesson in patience and persistence. I would definitely recommend them for their distinctive approach. However, if you're looking for a more straightforward service, Google might be a good alternative. I found their process to be quite swift and user-friendly.

      May 18, 2024

    • Randy D

      Effective Advertising with Microsoft

      I've found Microsoft Advertising to be a highly effective tool for reaching my target audience

      May 11, 2024

    • Odessa S

      Exploring the Rigorous Standards of Microsoft Advertising: A First-Time User's Experience

      My first experience with Microsoft Advertising was truly unique! As a first-time user, I was amazed by their advanced system that immediately flagged my account. It's impressive how proactive their system is in maintaining the integrity of their platform. Their review team was quick to respond, citing policy violations. Although I was initially taken aback, I appreciate their commitment to ensuring a safe and fair advertising environment. It's a testament to their dedication to uphold high standards. While I'm currently unable to delete the account, I see this as an opportunity to learn more about their policies and guidelines. I'm glad I used my personal account to open an ads account, as it's a learning curve that will surely benefit me in the long run. If there's no other solution, I might consider deleting my entire Microsoft account. But I see this as a last resort, given the numerous benefits and features that Microsoft offers. I'm excited to navigate this journey and look forward to a positive resolution!

      May 6, 2024

    • Samantha Miller

      Experiencing Microsoft Advertising: A Seamless and Secure Journey

      I recently set up an account with Microsoft Advertising to run ads for my Shopify store and was amazed at how quickly the process was. Within a day, I had already created a draft campaign leading to an empty site. The support service was incredibly responsive and attentive, even when I was just getting started. Their communication style was unique, with a blend of formal and informal English, which I found quite refreshing. It was a different approach, but it made the interaction feel more personal. They were so efficient that before I could even run any ads, they had already put protective measures in place to ensure the quality and security of my account. The transition from their extreme friendliness to a more professional demeanor was unexpected, but it showed me their commitment to maintaining a high standard of service. I'm still in the process of understanding the platform, but their proactive approach has left me feeling secure and excited about what's to come. My account is currently under review, but I'm confident that it's all part of their thorough process to ensure the best user experience.

      April 29, 2024

    • Kevin W

      Efficient Data Management with Seamless Microsoft Integration

      The software's seamless integration with other Microsoft products like Excel has made data management much more efficient for me.

      April 22, 2024

    • Terry Martinez

      Exploring Microsoft Advertising: A Learning Experience and Opportunity for Business Growth

      I recently took advantage of a fantastic offer from Microsoft Advertising through Wix, where I could spend $25 and receive $15 in ad credit. It was an exciting opportunity to boost my online presence. I found the process to be a learning experience as my ads were initially declined. However, this gave me a chance to refine my ads and understand the platform better. The customer service was quite responsive, sending me daily emails about the status of my ads. I appreciated their vigilance in ensuring that all ads meet their standards. Even when there was a misunderstanding about one of my ads, a representative was quick to confirm that it didn't violate any rules. When my initial $25 was used up, my ad was paused, and I was referred to their terms and agreement. It turned out there was a requirement to spend $25 to fully utilize the $15 ad credit. I was initially taken aback, but I had a screenshot of the $25 for $15 promo. I reached out to my credit card company to clarify this, and I'm confident that it will be resolved soon. Overall, I see this as a valuable learning experience and a chance to better understand the intricacies of online advertising. I'm looking forward to resolving this issue and continuing to use Microsoft Advertising to boost my business.

      April 13, 2024

    • Joe W

      Learning the Ropes: My Journey with Microsoft Advertising

      My experience with the Microsoft Advertising app/website was quite a learning curve! I spent hours meticulously crafting the perfect advertisement for my business. After entering all my bank details and eagerly attempting to go live, I was informed that I had inadvertently violated their rules. This was a surprising revelation, but it made me appreciate the stringent measures Microsoft Advertising has in place to ensure quality and compliance. It's impressive to see such a commitment to maintaining a high standard of advertising.

      April 13, 2024

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