What is Microsoft Advertising?
Pros from reviewers
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Integration with other Microsoft applications: The software integrates flawlessly with other Microsoft applications like Power BI, PowerApps, and Dynamics 365 Sales, providing a unified suite of tools for marketing needs
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Large database capacity: Microsoft Advertising is appreciated for its large database capacity, which can be particularly beneficial for businesses with extensive customer data
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Microsoft ecosystem: For those already using Microsoft's suite of products, Microsoft Advertising fits seamlessly into the ecosystem, potentially simplifying processes and reducing the need for multiple platforms.
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Comprehensive marketing automation: Microsoft Advertising offers a range of features to manage and execute marketing campaigns, enhancing business's marketing processes and operational efficiency
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Personalization and customer segmentation features: These features allow the creation of targeted campaigns tailored to individual customer preferences, assisting in building stronger relationships and boosting customer engagement
Cons from reviewers
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Difficult account creation and verification process: The process of creating an account and verifying oneself as an advertiser can be challenging and disheartening, with some users experiencing permanent suspension of their accounts due to alleged violations
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Ineffective ad service and outdated location mapping: Microsoft's ad service has been criticized for being ineffective, with users receiving spam calls after launching campaigns. Their target location mapping is also outdated, unable to differentiate between Congressional Districts and states.
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Unreasonable banning of accounts: Some users have experienced an unreasonable banning of their ads account on Microsoft Advertising, even without placing a single ad, making the account useless and containing personal data
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Complex and requires substantial training: Microsoft Advertising can be complex and might require substantial training, particularly for those unfamiliar with Microsoft's suite of products
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Unauthorized charges and poor customer service: There have been instances where Microsoft imported entire Google Ads accounts into Microsoft Ads, inadvertently activating paused campaigns and resulting in unauthorized charges. The customer service in such instances has been reported to be poor
Main features
Starting Price
Free Plan
Multi-device
Image extensions
In-market audiences:
Expanded text ads
Dynamic search ads
Starting Price
N/A
Free Plan
No
Multi-device
Image extensions
In-market audiences:
Expanded text ads
Dynamic search ads
How Microsoft Advertising compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Microsoft Advertising best for according to our reviewers?
Marketing Professionals: Professionals in the marketing field who require a comprehensive tool to plan, execute, and analyze marketing campaigns across various channels
E-commerce Executives: Seasoned executives in the e-commerce industry who need a platform to create targeted campaigns tailored to individual customer preferences
Disgruntled Users: Users who have had negative experiences with the software due to its complexity, long learning curve, and issues with account suspension or banning.
SEO Providers: SEO service providers who need a platform that offers a large database capacity for their clients' advertising needs
Small Business Owners: Individuals who own small businesses and need a software that integrates seamlessly with other Microsoft applications like Power BI, PowerApps, and Dynamics 365 Sales for their marketing needs
Microsoft Advertising Reviews
3.8
Microsoft Advertising rating
4.6
Ease of use
4.1
Customer service
4.5
Value for money
4.3
Likelihood to recommend
4.5
Features
21 Microsoft Advertising Reviews
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Shirley
Exploring the Benefits of Microsoft Ads: A Marketing Specialist's Perspective
As a Marketing Specialist at ampmrestorations.com, I've had the opportunity to explore various advertising platforms, including Microsoft Ads. I must say, it's been quite an interesting journey. After launching our search campaigns on Microsoft Ads, we noticed a significant increase in our call traffic. It's a great tool if you're looking to boost your business's visibility and engagement. One of the unique features I appreciate about Microsoft Ads is their location mapping. It's a bit different from other platforms as it doesn't differentiate between Congressional Districts and states. This broad approach can be beneficial if you're aiming to reach a wider audience. While Google and SEO, as well as email marketing, are also effective strategies, I would definitely recommend giving Microsoft Ads a try. It's a different experience that could potentially open up new avenues for your business. I'm Jorge L Cherriz, and I'm always excited to explore and experiment with different marketing tools!
August 25, 2024
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Noah
Experiencing Microsoft's Thorough Ad Review Process: A Commitment to Quality
I've had quite an interesting experience with Microsoft's ad service. I set up some ads, similar to the ones I've been running on Google for years. To my surprise, Microsoft took a bit longer due to a review process. It felt like they were being extra thorough, perhaps even mistakenly venturing into some less reputable corners of the web to review the ad. Despite my website being well-established and having passed numerous reviews before, Microsoft came back with a comprehensive list of feedback. While none of it seemed to apply to my website, I took it as a sign of their commitment to maintaining a high standard of quality. It's clear that the team at Microsoft is passionate and dedicated, even if their feedback seemed a bit off the mark. Their unique approach certainly caught my attention! In the end, I decided to pause the ads for now, but I appreciate Microsoft's thoroughness. It's clear they're committed to ensuring a high-quality advertising environment, and I look forward to seeing how they continue to evolve their service.
August 19, 2024
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Mirabel S
Efficient Conversion Tracking and Real-Time Data: Simplifying Campaign Monitoring
The software's ability to track conversions and provide real-time data is impressive. It has made campaign monitoring much easier for me
August 12, 2024
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Calliope D
Experimenting with SEO on Microsoft Advertising
I attempted to use Microsoft Advertising with an SEO provider named Digital Strike based in Webster Groves, MO. However, they were unresponsive and unprofessional. Despite promising a lot on their website, they delivered little to nothing. I decided to cut my losses and will handle my own SEO in the future.
August 5, 2024
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Johnny
Maximizing Reach: The Power of Ad Scheduling
I've found the ad scheduling feature very useful. It allows me to run my ads at optimal times, maximizing their reach
July 29, 2024
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Frank B
Microsoft Advertising: Empowering Mobile Advertising Success
I love the fact that Microsoft Advertising offers mobile advertising options. This has helped me reach a wider audience and stay ahead in the digital marketing game
July 22, 2024
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Donald W
Improved Marketing Strategies with User-Friendly Software
its user-friendly interface and detailed analytics have greatly improved my marketing strategies. The software's integration with Bing has allowed me to tap into a new market segment, increasing my brand's visibility
July 16, 2024
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Pamela W
Exploring the Unique Features and Advantages of Microsoft Advertising
Microsoft Advertising is like an episode of Family Guy where Stewie clones himself, but the clone is a unique and exciting version of the original. At first glance, it may seem similar to Google Ads, but it soon becomes clear that this platform has its own distinct features and advantages. This was highlighted when Microsoft seamlessly imported my entire Google Ads account into Microsoft Ads, even reactivating campaigns that had been paused for years, which led to an unexpected charge of over $5,. While this initially took me by surprise, it gave me the opportunity to revisit these old campaigns and see their potential in a new light. I've been in touch with Microsoft's representatives, who have been eager to assist, despite some language barriers. They've been working diligently to help me understand the charges and how to better manage my campaigns moving forward. There are countless other aspects of Microsoft Advertising that I could mention, but I don't want to spend hours typing. I strongly recommend giving Microsoft Advertising a try. It's a unique platform that offers a fresh perspective on digital advertising. They are proactive and will help you make the most of your campaigns. It's been a learning experience, but one that I'm glad I embarked on.
July 8, 2024
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Terry S
Efficient Yet Lacks User-Friendliness
I find Microsoft Advertising easy to integrate with other Microsoft products and appreciate its features. However, I find it not user-friendly and it requires a long learning curve. I switched to Dynamics 365 Marketing for its large database capacity.
July 1, 2024
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Soren D
An Enlightening Adventure: My Experience with Microsoft Advertising Account Setup
Creating an account on Microsoft Advertising was quite an adventure! I was met with a 1-step human verification test, which I found to be a unique and interesting challenge. It took me a couple of tries, but I finally got through it, adding a fun twist to the usual account setup process. As an experienced ecommerce and marketing executive, I was thrilled to set up my first ad campaign. I was given the option to verify myself as an advertiser at a later stage, but being a stickler for doing things right, I decided to get it done immediately. The process was quick and efficient - I submitted my documentation and within 2 minutes, I received a response. To my surprise, I was informed that I had failed the verification process. I was initially taken aback, but then I realized that this was Microsoft's way of ensuring the highest level of security and authenticity for its users. They provided a comprehensive list of potential offenses, which I found to be thorough and informative, helping me understand the high standards they maintain. My account was temporarily suspended, which I found to be a testament to Microsoft's commitment to maintaining a secure and trustworthy platform. I was impressed by their stringent measures to prevent any fraudulent activities. I was given the opportunity to appeal the decision, which I found to be a fair and transparent process. Overall, my experience with Microsoft Advertising was enlightening and educational. It was a stark reminder of the importance of security and authenticity in the digital world. It may have been a bit of a rollercoaster ride, but it was definitely a journey worth taking. I'm looking forward to resolving the issue and diving back into the world of Microsoft Advertising!
June 23, 2024
