What is Outbrain?
Pros from reviewers
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Efficient platform for shopping: Outbrain is highly efficient and suitable for shopping, making it a preferred platform for many users. It offers a range of features that cater to the needs of online retailers
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Effective audience targeting: Outbrain allows users to reach new audiences across various media platforms, providing a solid return on investment from ad campaigns.
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User-friendly interface: Outbrain's interface is intuitive and easy to navigate, allowing users to quickly understand and utilize its features
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Excellent customer service: Outbrain's customer service is quick to address and resolve any issues, ensuring a smooth user experience
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Real-time updates and reporting: The software provides real-time updates and comprehensive reporting, giving users full visibility into their campaign results and enabling immediate performance-impacting changes
Cons from reviewers
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Inability to edit live projects: Once a project is live on Outbrain, it cannot be edited and must be recreated for any changes, which can be time-consuming and inefficient
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Difficulty in editing content: Editing content in existing campaigns can be challenging, with the edit option being hard to locate, causing inconvenience and inefficiency
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Inaccurate segmentation: Some users have reported inaccurate segmentation leading to many clicks but no conversions, which can be costly and ineffective for businesses
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High management costs: The management costs of using Outbrain can be quite high, and the setup time is lengthy, requiring a test campaign to ensure it meets user needs.
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Limited website exclusion: Due to restrictions on the number of websites that can be excluded, users may waste clicks and impressions on low-quality sites, leading to inefficient use of resources
Main features
Starting Price
Free Plan
Customization
Content Discovery Platform
User Engagement
Performance Analysis
A/B Testing
Starting Price
N/A
Free Plan
No
Customization
Content Discovery Platform
User Engagement
Performance Analysis
A/B Testing
How Outbrain compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Outbrain best for according to our reviewers?
Digital Marketing Teams: Teams that are responsible for running digital ad campaigns can benefit from Outbrain's user-friendly interface and real-time updates, allowing for immediate performance-impacting changes
Publishers: Those who publish content online can use Outbrain to increase traffic to their websites, although editing content in existing campaigns can be challenging
Dissatisfied Users: Some users have reported dissatisfaction with Outbrain due to issues such as fake visitors, non-payment for publishing, and difficulty in cancelling subscriptions.
E-commerce Businesses: Outbrain is suitable for online shopping platforms due to its efficiency and user-friendly interface, however, it may not be ideal for those seeking conversions rather than clicks and impressions
Educational Institutions: Universities and other educational institutions can use Outbrain to reach a broad audience with their content, although support in certain regions may be lacking
Outbrain Reviews
4.0
Outbrain rating
4.0
Ease of use
4.0
Customer service
3.6
Value for money
4.0
Likelihood to recommend
3.9
Features
29 Outbrain Reviews
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Matthew Martinez
Outbrain: A Powerful Tool with Proper and Consistent Fine-Tuning
I find Outbrain to be a good software, but its management costs can be quite high. Its user-friendly interface allows for real-time updates and reporting, providing a comprehensive view of results that helps my team improve campaign performance instantly. However, the setup time is lengthy and requires a test campaign to ensure it meets our needs. We also need to constantly update until we achieve satisfactory results. Additionally, it's crucial to closely monitor CPCs and ensure they are recorded in the campaign analytics program.
October 19, 2024
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Kathleen Miller
Outbrain: Targeting the Right Audience with Precision
The ability to target specific audiences based on their interests and behavior is one of the best features of Outbrain. It has helped me reach the right people with the right content
October 14, 2024
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Unity S
Outbrain Ads: Enhancing Gaming Experience with Diversity and Intrigue
I absolutely love engaging in Press for Words on my tablet, it's such a fun game! The Outbrain ads that pop up add an interesting twist to my gaming experience. They're quite unique and hard to ignore, which keeps me on my toes. What's more, they feature a variety of celebrity women, which adds a touch of glamour and intrigue. I've noticed that the black female celebrities are often depicted with strong, expressive faces, while the white ones are shown as smiling and radiant. This diversity in representation is quite refreshing and keeps things interesting. I must say, Outbrain has a unique way of grabbing attention. I wouldn't dream of deleting this company, they've become a part of my daily gaming routine!
October 7, 2024
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Terry B
Outbrain: A Revolutionary Approach to Online Marketing
Absolutely love Outbrain! I highly recommend signing up for this service! I signed up and experimented with a few campaigns. While I didn't see immediate results, I understand that these things take time. What's really impressive is their subscription model. It's so seamless that you don't even realize it's there. They continue to bill my card, ensuring that I never miss out on any potential campaign opportunities. Their contact information may not be immediately apparent, but they have a unique approach to customer service. Instead of a traditional chat box, they redirect you to their informative articles. This self-help approach is really empowering, as it allows me to find solutions on my own. I genuinely believe that this site is built by innovative thinkers who are revolutionizing the way we approach online marketing. It's a one-way street to success, with no looking back. I'm so impressed with their service that I'm considering reaching out to my bank to ensure that my payments to Outbrain are always prioritized. I can't see any other solution that would be more beneficial for my business!
September 30, 2024
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Theresa W
Top-Notch Reporting Tools in Outbrain: Measuring Campaign Success with Comprehensive Data
Lastly, the reporting tools in Outbrain are top-notch. They provide comprehensive data that helps me measure the success of my campaigns and make necessary adjustments.
September 22, 2024
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Livia D
Seamless Integration: Outbrain Simplifies Digital Marketing Management
I love how Outbrain integrates seamlessly with other platforms I use, making it easier to manage my digital marketing efforts
September 15, 2024
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Sara
Disappointing Outbrain Experience
The concept of the Outbrain tool is impressive, especially its promise that our content can be discovered by the target audience. Unfortunately, the company representing them in my city did a poor job. The campaign was confusing and we didn't see any significant results to justify the investment.
September 10, 2024
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Christian Smith
Commendable Customer Support at Outbrain
The customer support team at Outbrain is commendable. They are always ready to assist and provide valuable insights
September 2, 2024
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Kelly Smith
Outbrain: A Treasure Trove of Intellectual Stimulation, Health Solutions, and Financial Insights
I wholeheartedly recommend exploring the intriguing world of Outbrain! The name itself is a testament to its commitment to engaging the intellectually curious. It's like a treasure trove for those who love to challenge their minds, offering content that stimulates thought and encourages learning. It's reminiscent of those captivating puzzles that only the top 1% can solve, making it a haven for the intellectually adventurous. Moreover, Outbrain is a fantastic platform for discovering new and innovative health solutions. While it's always important to consult with healthcare professionals and trusted pharmacies, Outbrain provides a platform for learning about alternative treatments. It's like a treasure chest filled with unique health solutions, some of which could potentially be life-changing. And let's not forget about the wealth of financial advice available on Outbrain. While there's no such thing as a guaranteed path to riches, Outbrain offers a plethora of financial insights that could potentially help you make smarter investment decisions. It's like having a personal financial advisor at your fingertips! Lastly, Outbrain is a secure platform that values user privacy. While it's always important to be vigilant about protecting your personal information, Outbrain is committed to maintaining a safe and secure environment for its users. It's like having a personal security guard for your online activities. So, dive in and enjoy the wealth of knowledge that Outbrain has to offer!
August 24, 2024
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Johnny Miller
Outstanding Experience with Outbrain: A Success Story
My journey with Outbrain has been nothing short of fantastic! Within just a day or two, my campaigns were up and running, and the impressions and CPC have been absolutely on point. The dashboard is incredibly detailed, providing all the information I need at a glance. And let's not forget the support team - they've been nothing short of stellar!
August 20, 2024
