If you’re strapped for cash, and you don’t have a lot of traffic, Hotjar’s the best pick. Its free plan is enough to generate useful insights for small sites. Other than that, we recommend Crazy Egg.

For starters, Crazy Egg’s data limits are ampler. You get 30,000 tracked visits per month with their cheapest plan, compared to Hotjar’s 3,000 visits at the same price point.

As for the core tool - heatmapping - both options are decent. They generate valuable reports, and accurately track user sessions to give you an interactive map of your site’s UX. But Crazy Egg still comes on top, because it’s better for tracking individual users thanks to its Snapshots, error tracking, and more.

Not to mention, Crazy Egg has a better marketing suite. Both platforms offer more or less the same features for marketing. But some tools are available right away in Crazy Egg, like A/B testing. Comparatively, you’ll need to install extensions to get the same features in Hotjar.

Another thing people consider...