Canva vs Infogram: Which one is right for your next design project?

Design tools are essential for creating compelling visuals that can elevate your branding, marketing, and communication efforts. These platforms are invaluable for crafting presentations, infographics, social media graphics, and more to engage your audience effectively. However, with so many options available, choosing the right tool for your specific design needs can be challenging.

Don’t worry—in this article, we compare two popular design platforms, Canva vs Infogram, to help you make an informed decision. By taking a detailed look at their key features, capabilities, and differences, you'll gain a clearer understanding of which platform is the better fit for your design projects and overall business needs.

Canva and Infogram are two prominent design platforms, each catering to different visual content creation needs and preferences.

Canva is widely recognized for its versatility in creating a broad range of design projects, from social media graphics to presentations and marketing materials. With an extensive library of templates, images, and design elements, Canva makes it easy for users of all skill levels to create polished visuals quickly. In contrast, Infogram specializes in data visualization and interactive infographics. Its strength lies in creating visually compelling charts, reports, and dashboards that make data easier to understand and share.

Choosing between Canva and Infogram depends on your specific goals. If you need a versatile design platform to create various types of content, including marketing materials, social media posts, and presentations, Canva is likely the better choice. However, if your primary focus is on creating interactive infographics and data-driven visuals, Infogram’s specialized tools for data visualization may make it the more suitable option.

Canva and Infogram are both design platforms aimed at helping users create engaging visual content, but they serve different purposes and excel in distinct areas.

Canva is a versatile, all-in-one design platform designed for creating a wide variety of visual content such as social media graphics, presentations, posters, and marketing materials. With a drag-and-drop interface and a vast library of templates, images, icons, and fonts, Canva makes it easy for users of any skill level to quickly design high-quality visuals. Canva’s strength lies in its ability to serve a broad audience—marketers, designers, students, and businesses—who need a range of customizable templates for multiple use cases, from branding to presentations. Its simplicity and wide range of pre-made templates make it an ideal choice for users looking for a user-friendly design tool to create a wide variety of content without needing advanced graphic design skills.

Infogram, on the other hand, is tailored more specifically to data visualization. It specializes in creating interactive infographics, charts, maps, reports, and dashboards. Infogram is ideal for users who need to present data in a clear, visually engaging way. It offers powerful features such as live data integration, interactive elements, and advanced chart customization options. This makes Infogram a go-to platform for professionals in fields such as data analytics, reporting, and journalism who need to present complex information in a visually digestible format. Unlike Canva, which focuses on general design, Infogram excels in turning data into compelling, interactive visuals.

While both platforms can be used for marketing and communication purposes, Canva is the better option for general design needs, while Infogram stands out for its ability to visualize data effectively. Pricing and feature sets also vary, so the right choice depends on whether your focus is broad content creation or specialized data-driven visuals.

• User-friendly interface: Canva's drag-and-drop interface is highly intuitive, making it accessible to users of all skill levels, including beginners. You don’t need to have graphic design experience to create professional-looking visuals.
• Extensive template library: Canva offers thousands of customizable templates for various types of content like social media posts, presentations, posters, infographics, and more. This saves time and provides inspiration for design projects.
• Collaboration features: Canva allows real-time collaboration, enabling teams to work on designs together. You can share projects with team members and provide feedback directly in the editor.
• Affordable pricing: Canva offers a free version with a solid range of features. Its paid plan, Canva Pro, adds premium templates, images, and tools at an affordable price compared to many other design tools.
• Cloud-based platform: As a cloud-based tool, Canva allows you to work on your designs from any device with an internet connection. You can start a design on your computer and continue working on it from a mobile device seamlessly.

• Limited advanced design features: Canva lacks some advanced design functionalities that professional graphic design software like Adobe Illustrator or Photoshop provides. It may not be suitable for highly complex design tasks.
• Limited customization for templates: While Canva offers a lot of templates, customization options for those templates can be somewhat restricted. You may not be able to tweak certain design elements to the extent you would in more advanced tools.
• Overreliance on templates: Since many users rely on Canva's templates, your designs may not feel entirely unique, as others could be using the same or similar templates for their projects.
• Performance issues with large projects: Canva can lag or become slow when working on large, complex designs or projects with many elements, especially on lower-end devices or with poor internet connectivity.
• Limited export options in free plan: The free version of Canva limits certain export options, like downloading designs with a transparent background or in high-resolution formats (e.g., SVG or PDF), which are only available in Canva Pro.

• Specialized in data visualization: Infogram excels at creating interactive charts, infographics, and maps. Its focus on data-driven visuals makes it an excellent tool for users who need to present complex information in an easy-to-understand format.
• Interactive features: Infogram allows you to add interactive elements to your visualizations, such as clickable charts or hover-over details. This makes your presentations more engaging and dynamic for viewers.
• Live data integration: You can connect live data sources, such as Google Sheets, to Infogram, ensuring your visualizations update automatically when the data changes. This is highly useful for regularly updated reports or dashboards.
• User-friendly interface: Despite its advanced data visualization capabilities, Infogram has an easy-to-use drag-and-drop interface that doesn’t require technical expertise, making it accessible even to non-designers or data specialists.
• Collaboration and sharing: Infogram supports team collaboration, allowing multiple users to work on the same project. It also offers various sharing options, including embedding, social media sharing, and downloadable formats like PNG or PDF.

• Limited design flexibility: Infogram’s focus on data visualization means it lacks the broader design versatility of tools like Canva. If you need to create non-data-based designs such as social media graphics or presentations, Infogram may feel limiting.
• Customization restrictions: While Infogram offers a variety of templates and design elements, customization options can be somewhat restricted, especially when compared to more general graphic design tools. You may not be able to fine-tune visual elements as much as you would in advanced design software.
• Cost for advanced features: While Infogram offers a free version, many of the more advanced features—like the ability to download high-resolution files, access premium templates, or add team members—are locked behind a paid subscription.
• Steeper learning curve for data visualization: Although Infogram is user-friendly, it may still have a steeper learning curve for users unfamiliar with data visualization tools. Understanding how to effectively present data can take some time.
• Limited export formats in free plan: Infogram’s free version has limited export options, with more advanced formats (such as high-resolution PDFs or interactive web formats) being available only in the paid plans. This can be restrictive for users needing professional outputs without upgrading.

Canva and Infogram serve different design needs, each excelling in its own area. Canva is a versatile design tool that allows users to create a wide range of visual content, from social media graphics to presentations, using a simple drag-and-drop interface. It’s ideal for users seeking an all-in-one design platform. 

Infogram, on the other hand, focuses specifically on data visualization, offering robust tools for creating interactive charts, reports, and infographics. While Canva is more suited for general design tasks, Infogram stands out for those who need to communicate complex data in a visually compelling way.

Whether Canva is better than Infogram depends on your specific design needs. Canva is ideal for users seeking a versatile design tool that covers a broad range of content creation, including marketing materials, presentations, and social media graphics. Its ease of use and vast library make it an excellent choice for general design tasks. 

However, if your primary focus is data visualization, Infogram is superior. It specializes in turning complex datasets into interactive, visually engaging charts and reports. Canva is better for overall content creation, while Infogram excels in presenting data-driven visualizations.

Canva is best used for creating a wide variety of visual content quickly and easily, catering to users without advanced design skills. Its intuitive drag-and-drop interface and vast library of templates make it ideal for producing social media graphics, marketing materials, presentations, posters, and more. 

Canva’s versatility makes it popular for personal, business, and educational projects, allowing users to design anything from logos to infographics. Its collaborative features also make it a valuable tool for teams working on branding or creative projects, streamlining the design process with access to a wide range of customizable elements.

While Canva is an excellent tool for general design needs, it cannot fully replace Infogram when it comes to data visualization. Canva offers basic charts and graphs, but its strength lies in creating a wide range of visual content, such as social media posts, presentations, and marketing materials. 

Infogram, on the other hand, specializes in creating interactive, data-driven visuals like infographics, reports, and dashboards with live data integration and advanced chart customization. For users whose primary focus is on communicating complex data in a visually engaging way, Infogram’s specialized features make it irreplaceable by Canva.

Yes, Canva is generally cheaper than Infogram, especially when comparing their paid plans. Canva offers a free version with many design features and its Canva Pro plan starts at an affordable price, providing access to a wide range of premium templates, elements, and advanced export options. 

Infogram, while offering a free version, has more limited functionality without upgrading. Its paid plans tend to be pricier, particularly because it specializes in interactive data visualizations and live data integration. For users seeking general design capabilities, Canva offers more value at a lower cost, while Infogram's advanced data features come at a higher price.

When it comes to selecting the right design tool for your needs, it's worth exploring alternatives to Canva in the realm of graphic design and content creation.

Several popular alternatives to Canva include Adobe Spark, Crello, Visme, and Piktochart.

Choosing the best software depends on factors such as the type of design projects you work on, your budget, and the specific features you require. Canva is known for its simplicity, extensive template library, and accessibility for users of all skill levels. However, exploring these alternatives can help you find a tool that better suits your unique design needs, offering different strengths in areas like data visualization, customization, or branding.

Infogram and Canva cater to different design needs, each excelling in its specific focus. Infogram is designed primarily for data visualization, offering advanced tools for creating interactive charts, infographics, and reports. It is ideal for users who need to present complex data in a visually compelling and interactive way. 

Canva, on the other hand, is a more versatile design platform, allowing users to create a wide variety of content such as social media posts, presentations, and marketing materials. While Canva provides basic data visualization features, Infogram's specialized focus makes it superior for creating professional, data-driven visuals.

Infogram is better than Canva if your primary goal is creating professional, data-driven visuals. Infogram specializes in advanced data visualization, offering tools to build interactive charts, infographics, and reports that make complex data easy to understand. It excels in scenarios where communicating data insights is the key focus, particularly for fields like business intelligence, marketing, and journalism. 

While Canva offers some basic data visualization features, it cannot match Infogram’s capabilities in this area. However, if you need a broader design platform for varied content, Canva is a better choice. Infogram’s strength lies specifically in data presentation.

Infogram is best used for creating interactive and visually engaging data visualizations such as charts, infographics, reports, and dashboards. It excels in transforming complex data into easily understandable visuals, making it a preferred tool for professionals in fields like data analytics, marketing, journalism, and education. 

Infogram's ability to integrate live data, add interactive elements, and offer customizable design options makes it ideal for presenting dynamic and data-driven content. Whether you're sharing financial reports, survey results, or real-time analytics, Infogram is designed to help users communicate insights effectively through visually compelling, data-centric designs.

Infogram cannot fully replace Canva, as both platforms serve different purposes. Infogram is specialized in creating data-driven visuals such as charts, infographics, and reports, making it ideal for users who need to visualize complex information. Canva, on the other hand, is a versatile design tool for a wide range of projects like social media posts, presentations, and marketing materials. 

While Infogram offers more advanced data visualization capabilities, Canva provides broader design flexibility with a vast template library and easy-to-use features. For general graphic design needs, Canva is the better choice, while Infogram excels in data visualization.

Infogram’s pricing is generally more expensive than Canva, especially when comparing their paid plans. Canva offers a free version with a wide range of features and its premium plan, Canva Pro, starts at a lower price, making it accessible to individual users and small businesses. 

Infogram, while also offering a free plan, has more limited functionality in its free version, and its premium plans are priced higher due to its specialized data visualization tools and features like live data integration and interactive content. For users who need general design capabilities, Canva is the more cost-effective option, while Infogram’s advanced features justify its higher price.

When evaluating data visualization software, it's important to consider whether there's a better option for your needs than Infogram.

Several notable alternatives to Infogram in the data visualization and infographic creation space include Visme, Piktochart, Tableau, and Google Data Studio. Choosing the right platform depends on factors such as the complexity of your data visualizations, the level of interactivity required, and your budget. Infogram excels in creating interactive, data-driven visuals with live data integration, but exploring these alternatives may help you find a tool that better suits your specific data presentation requirements. While Infogram is ideal for many, assessing these alternatives can guide you toward the best choice for your unique data visualization needs.

When it comes to usability, both Canva and Infogram provide user-friendly design interfaces, but Canva excels in terms of ease-of-use. Its intuitive drag-and-drop functionality enables even complete beginners to create polished designs without any prior experience. Canva's vast library of templates simplifies the process further, offering pre-designed layouts for everything from social media graphics to presentations. Users can easily customize these templates to fit their specific needs with just a few clicks. 

In contrast, while Infogram also offers drag-and-drop features and templates, it is more focused on data visualization, which often requires a slightly steeper learning curve. Non-designers may find Infogram’s tools less intuitive, particularly when working with complex datasets or interactive elements. Canva’s simplicity and broader design versatility make it the go-to choice for quick, creative visual content.

While both Canva and Infogram offer collaboration tools, Infogram edges out Canva by providing real-time collaboration capabilities. Infogram allows multiple team members to work on the same project simultaneously, updating and editing data visualizations in real-time. This feature is particularly beneficial for remote teams or professionals working on data-driven projects, as it enhances productivity and reduces the need for back-and-forth communication. 

In contrast, Canva allows collaboration, but team members must first share the design and wait for others to open it before editing. Canva's system requires users to invite collaborators and then passively wait for changes, making it slightly less efficient for projects that demand immediate updates and input from several users at once.

In terms of integration capabilities, Canva takes the lead over Infogram by offering a wider range of third-party integrations that cater to a variety of workflows. Canva seamlessly connects with popular platforms like Google Drive, Dropbox, and OneDrive, allowing users to import and export files effortlessly. It also integrates with social media platforms such as Instagram, Facebook, and LinkedIn, making it easy to schedule and share designs directly from the platform. Additionally, Canva works with collaboration tools like Slack and Microsoft Teams, enhancing team-based workflows. 

While Infogram offers some integrations, such as Google Sheets and Dropbox for data importing, its focus is more specialized, making Canva a better option for users needing broader integration with multiple apps for design, collaboration, and sharing purposes.

When it comes to pre-designed templates, Canva outshines Infogram with its vast and diverse library, catering to a wide range of design needs. Canva provides thousands of templates for various purposes, including social media posts, presentations, posters, invitations, and even business cards. Whether you're designing a quick Instagram story or a detailed marketing presentation, Canva’s extensive library offers a solution for every occasion. 

In contrast, while Infogram boasts a rich collection of templates, its focus is more specialized, primarily offering templates for reports, charts, infographics, and maps. This makes Infogram ideal for data visualization, but Canva is the superior choice for users needing broader design options across multiple project types.

Canva and Infogram both excel in offering intuitive drag-and-drop interfaces, allowing users of all experience levels to create professional visuals with ease. Canva’s interface is particularly straightforward, enabling users to simply drag elements like images, text, and icons onto the canvas and position them as needed. This makes designing anything from social media posts to flyers fast and efficient. 

Similarly, Infogram’s drag-and-drop functionality simplifies the creation of data-driven visuals such as charts and infographics, allowing users to add and arrange data points and graphics seamlessly. While both platforms save time, Canva’s broader range of design elements and templates offers more flexibility across various content types, whereas Infogram is tailored for those needing deeper control over data visualization.

Both Canva and Infogram deliver powerful branding capabilities, making it easy for users to align visuals with their brand guidelines. Canva offers features such as the Brand Kit, which allows users to store and apply their brand’s logos, color palettes, and custom fonts across all design templates. This ensures consistent branding whether you're creating social media posts, presentations, or marketing materials. 

Infogram similarly supports branding by allowing users to add logos, brand colors, and custom fonts to their charts, reports, and infographics. These features are crucial for businesses aiming to maintain a uniform brand identity, especially when producing content for multiple platforms. However, Canva’s more comprehensive design tools make it better suited for those needing brand consistency across various types of visual content, while Infogram specializes in ensuring consistent data visualizations and reports.

Image editing is an area where Canva significantly outshines Infogram. Canva provides a comprehensive set of image editing tools that allow users to apply filters, adjust brightness and contrast, crop images, and even add transparency effects. These features make it ideal for creating visually striking designs for social media, marketing materials, or presentations. Canva’s ability to fine-tune images enhances its versatility, enabling users to customize visuals without needing additional software. 

In contrast, Infogram offers basic image customization options, such as resizing and positioning images within data visualizations, but lacks the more advanced editing tools available in Canva. This makes Canva the better choice for those seeking broader image manipulation options.