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Plausible

Privacy-first analytics for a better web experience

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Plausible is a lightweight, privacy-friendly web analytics tool designed as a simple alternative to Google Analytics. It offers an intuitive interface that provides essential insights at a glance, without the need for complex reports or dashboards.

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General information about Plausible

Plausible is a privacy-focused web analytics tool that serves as a compelling alternative to Google Analytics. Designed with simplicity and user privacy in mind, Plausible provides cookie-less analytics without collecting personal data, ensuring compliance with GDPR, CCPA, and other privacy regulations. The platform operates with a lightweight script that is significantly smaller than traditional analytics tools, helping to maintain fast site speeds and reduce the carbon footprint.


Plausible offers an intuitive, easy-to-use interface that allows users to quickly access essential insights without the complexity of traditional analytics dashboards. This makes it an ideal choice for website owners who prioritize privacy and simplicity. With Plausible, users can track website performance, goal conversions, and campaign success using UTM parameters, all while maintaining full ownership and control over their data.


As an open-source platform, Plausible encourages transparency and community involvement, allowing users to inspect and contribute to its development. The platform's commitment to privacy and simplicity does not compromise on functionality, making it a robust tool for those seeking an ethical approach to web analytics.


Check out the various offers available on platforms like Plausible to enhance your analytics experience and ensure your website respects visitor privacy while delivering insightful data.

See alternatives to Plausible like Semrush or Hotjar.

Plausible features

Simple, open-source web analytics without compromising user privacy.

  • Team collaboration

    Plausible allows users to invite team members, assign roles, and share dashboards, facilitating collaboration and transparency within organizations.

  • Integration capabilities

    The platform supports integration with popular tools like WordPress and Google Search Console, allowing users to seamlessly incorporate Plausible into their existing workflows.

  • Lightweight script

    The analytics script is 75 times smaller than Google Analytics, which helps maintain fast site speeds and reduces the carbon footprint, enhancing both user experience and environmental impact.

  • Simple, intuitive interface

    Plausible offers an easy-to-understand dashboard that provides essential insights at a glance, eliminating the need for complex reports and making analytics accessible to everyone.

  • Privacy-focused analytics

    Plausible ensures user privacy by not using cookies or collecting personal data. It complies with GDPR, CCPA, and PECR, providing peace of mind for site owners and visitors alike.

  • Open-source platform

    Plausible's source code is publicly available on GitHub, allowing users to inspect, verify, and contribute to the platform, fostering transparency and community involvement.

  • Goal and conversion tracking

    Users can track goal conversions, revenue, and campaigns using UTM parameters, allowing for detailed analysis of marketing efforts and website performance.

  • Data ownership and control

    Users retain full ownership of their data, which is never shared or sold to third parties, ensuring complete control over how analytics data is used.

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Plausible: Pros & Cons

Pros

  • Lightweight and fast: The small script size helps maintain site speed and reduces environmental impact, providing a smoother user experience.
  • Open-source: Transparency and community involvement are encouraged through Plausible's open-source nature
  • Privacy-centric: Plausible does not use cookies or collect personal data, ensuring compliance with privacy regulations and protecting user information.

Cons

  • Limited features: Compared to more comprehensive analytics tools, Plausible may lack some advanced features that larger enterprises might require.
  • Integration limitations: While Plausible integrates with many popular platforms, some users may find the integration options limited compared to more established analytics tools
  • Subscription-based model: Plausible operates on a subscription basis, which might not be ideal for users looking for free analytics solutions.