MailerLite vs. Brevo (ex. Sendinblue): Which tool is better?

We all will agree that effective communication is key for business success. Among various marketing channels, email marketing is most crucial. It provides a direct and personal way to engage, drive conversions, and foster lasting relationships with customers. It can be overwhelming to navigate through the vast array of email marketing platforms available today. But don’t worry, we’ve got you covered. 

As marketers ourselves, we understand the importance of choosing the best email marketing tool to connect with your audience effectively. Therefore, we have identified two prominent contenders, MailerLite and Brevo. Whether you are a seasoned pro, or just starting your email marketing journey, join us as we explore the strengths and capabilities of MailerLite and Brevo. Let’s explore it to find the solution that will propel our marketing efforts.

The MailerLite and Brevo platforms both hold significant appeal in the world of email marketing and automation. With MailerLite's user-friendly interface and powerful email marketing features, businesses can streamline their communication efforts and engage their audience effectively. On the other hand, Brevo stands out for its advanced marketing automation capabilities, allowing businesses to deliver targeted and personalized messages based on customer behavior.

To make an informed decision and identify the optimal tool for your email marketing needs, it's essential to compare the distinguishing elements of MailerLite and Brevo in a comprehensive table. This will help assess their respective strengths, pricing structures, customization options, and integration capabilities, ultimately enabling you to select the platform that aligns best with your specific business objectives.

When considering the differences between MailerLite and Brevo (formerly known as Sendinblue), it's essential to examine these two email marketing and automation platforms in detail to make an informed choice that aligns with your unique business requirements.



One notable distinction between MailerLite and Brevo is their user interfaces. MailerLite excels in offering a straightforward, user-friendly interface, making it an excellent choice for beginners and those looking for a hassle-free experience. On the other hand, Brevo caters to a wider audience, providing a more comprehensive range of features and capabilities. While it offers a user-friendly interface, it also incorporates advanced options that can appeal to both beginners and experienced users. 

Both MailerLite and Brevo offer free plans, making them accessible to users with varying budgets. MailerLite's affordability makes it an attractive option for startups and small businesses looking to keep costs low while establishing a strong email marketing presence. It's particularly suitable for users with limited budgets who prioritize simplicity and efficiency. In contrast, Brevo offers a more generous set of features, which can be enticing for businesses aiming to manage larger subscriber bases and implement more intricate email marketing strategies. While it may come at a higher cost compared to MailerLite's free plan, the additional capabilities can provide substantial value for those with expanding email marketing needs.

Finally, MailerLite and Brevo both offer customer support resources. MailerLite provides valuable support materials, including video tutorials, which can be especially helpful for users seeking guidance on specific features or processes. 24/7 live chat and email support are available exclusively for paying customers. Brevo, in addition to email support and a knowledge base, extends its customer support options further. Users on the Business plan can access phone support, offering a more direct means of resolving issues and seeking assistance. Furthermore, the BrevoPlus plan includes priority support, ensuring that users receive prompt attention to their queries and concerns.

• User-friendly interface: MailerLite's intuitive platform makes it easy for users of all skill levels to create and manage email campaigns without any coding knowledge.
• Affordable pricing: The platform offers cost-effective pricing plans, including a free option for small subscriber lists, making it budget-friendly for businesses of all sizes.
• A/B testing: MailerLite provides robust A/B testing capabilities, allowing users to optimize their email campaigns by testing different elements and identifying the most effective variations.
• Automation workflows: The platform's automation features enable businesses to set up personalized and automated email sequences, enhancing customer engagement and nurturing leads efficiently.
• Responsive customer support: MailerLite offers responsive customer support, with quick response times and a comprehensive knowledge base to assist users in resolving any issues.

• Limited advanced features: While MailerLite offers powerful basic email marketing functionalities, it may lack some of the advanced features and customization options that more complex marketing automation tools provide.
• Limited integration options: MailerLite integrates with popular platforms, but some users may find that it lacks integration options with certain niche tools or software they use.
• Design limitations: While the platform provides customizable templates, users seeking highly sophisticated and unique designs may find some limitations in MailerLite's template editor.
• Limited reporting capabilities: MailerLite's reporting may not be as comprehensive as some other email marketing platforms, which could be a drawback for businesses seeking in-depth analytics.
• Limited deliverability options: Some users may find that MailerLite's deliverability rates are not as high as some other email marketing services, potentially impacting email reach and open rates.

• User-friendly interface: Brevo offers an intuitive and user-friendly interface, making it easy for businesses to navigate and utilize its email marketing and automation tools efficiently.
• Multi-channel marketing: The platform offers multi-channel marketing features, allowing businesses to automate not only email campaigns but also SMS and social media marketing, ensuring a cohesive and integrated marketing strategy.
• Robust automation: Brevo's automation capabilities streamline marketing workflows, allowing businesses to create targeted and automated campaigns, saving time and improving efficiency.
• Dynamic content personalization: Brevo enables dynamic content personalization, allowing businesses to create personalized email campaigns based on subscriber data, behavior, and preferences.
• Mobile CRM operations: Brevo provides a robust mobile CRM feature, allowing entrepreneurs to manage customer interactions on the go, enhancing business productivity and responsiveness.

• Learning curve: Due to its advanced features and capabilities, new users may experience a learning curve when navigating and fully utilizing Brevo's extensive functionalities.
• Design limitations: While Brevo offers customizable templates, some users may find the design options more limited compared to specialized email marketing platforms.
• Reporting limitations: Brevo's reporting features may not be as comprehensive as some dedicated analytics tools, potentially requiring users to rely on third-party integrations for in-depth data analysis.
• Limited beginner-friendliness: The platform's advanced capabilities may be better suited for experienced marketers or businesses with specific marketing needs, potentially making it less suitable for beginners seeking a more straightforward solution.
• Limited integrations: While Brevo does offer integrations with popular tools, its integration options may be more limited compared to some other email marketing platforms.

When comparing MailerLite and Brevo, MailerLite emerges as the preferred choice for businesses seeking a versatile email marketing solution. MailerLite's strength lies in its user-friendly interface and robust set of email marketing features. It offers intuitive drag-and-drop email builders, automation workflows, and detailed analytics to help users create and optimize their email campaigns effortlessly.

Both MailerLite and Brevo have their unique strengths, with MailerLite being a versatile and user-friendly platform, while Brevo specializes in advanced segmentation and personalization. The choice between these two platforms ultimately depends on the specific requirements and goals of your email marketing strategy.

MailerLite and Brevo are two different platforms that serve distinct purposes. The choice between them depends on your specific needs and priorities.

MailerLite is primarily an email marketing platform known for its user-friendly interface, automation features, and affordable pricing plans. It is an excellent choice for businesses looking to create and manage effective email campaigns, build subscriber lists, and track email performance.

To determine which platform is better for you, consider your business requirements and objectives. If you need robust email marketing features and automation, MailerLite could be the superior option. If you prioritize comprehensive project management and team collaboration tools, then Brevo might be the more suitable choice.

MailerLite is best used for email marketing and automation tasks. Its user-friendly interface, highlighted by the intuitive drag-and-drop editor, makes creating visually appealing newsletters effortless. 

The software's impressive segmentation and personalization tools play a crucial role in implementing successful email marketing strategies. Businesses can target specific audience segments with personalized content, increasing engagement and conversions. Moreover, MailerLite's A/B testing and analytics features provide valuable data-driven insights, allowing users to refine and optimize their email campaigns for better performance. 

Overall, MailerLite excels in helping businesses streamline their email marketing efforts and deliver compelling, targeted messages to their audience.

MailerLite can potentially replace Brevo if your main focus is on email marketing. It offers robust email marketing and automation features that can effectively handle your email campaigns and audience engagement. 

Both platforms offer user-friendly interfaces and a range of email templates to create visually appealing campaigns. MailerLite's drag-and-drop editor allows for easy customization, while Brevo’s extensive template library caters to various industries and occasions.

Furthermore, MailerLite's pricing is based on subscriber count, offering cost-effective plans for businesses with smaller lists. Similarly, Brevo’s pricing is also cost-effective for those on a budget, however instead of subscribers, pricing is based on monthly email volume. This makes Brevo the more suitable solution for businesses with larger contact lists, with unlimited users included even in the free-forever plan.

When comparing the pricing of MailerLite and Brevo, it's evident that both platforms offer diverse plans to suit different needs and budgets.

MailerLite's pricing is based on the number of subscribers in your contact list. The free plan includes up to 1,000 subscribers and basic features. If your business exceeds 1,000 contacts, you'll need to switch to a paid plan, which starts at $25 per month for up to 2,500 subscribers.

Ultimately, whether MailerLite is cheaper than Brevo depends on your specific requirements and the size of your contact list. For businesses with relatively small subscriber counts, MailerLite's pricing might be more cost-effective. On the other hand, if your email marketing demands entail sending a large number of emails, Brevo's pricing structure with unlimited contacts could make it a more budget-friendly choice.

Indeed, when it comes to email management software, the landscape includes other noteworthy alternatives to MailerLite such as Mailchimp and Constant Contact, each offering its own set of robust features and functionalities. 

MailerLite's user-friendly interface and affordable pricing make it an attractive option for small to medium-sized businesses. On the other hand, Mailchimp boasts a wide range of advanced marketing features, while Constant Contact is renowned for its ease of use and excellent customer support.

Each of these platforms have their own strengths so to determine the best email management software for your organization, it is important to carefully evaluate your email marketing requirements, the level of automation needed, integration capabilities, reporting and analytics, and overall ease of use.

Brevo distinguishes itself with its advanced email segmentation and personalization capabilities. Brevo provides businesses with a powerful toolkit for precisely targeting their email campaigns to specific audience segments. Its robust segmentation tools enable users to craft highly personalized content and offers, resulting in more engaging and effective email marketing campaigns.

While both platforms are strong contenders in the email marketing space, Brevo shines as the top choice for businesses seeking to take their email marketing to the next level through advanced segmentation and personalization. On the other hand, MailerLite offers a user-friendly interface and a wide range of email marketing features, making it an excellent option for those looking for a versatile email marketing solution.

Determining whether Brevo is better than MailerLite depends on your specific business needs and the functionalities you prioritize in an email marketing and automation platform.

Brevo offers a wide range of features, including email marketing, SMS marketing, marketing automation, transactional emails, and CRM. It also provides advanced automation capabilities, making it suitable for businesses looking to streamline their marketing efforts across various channels. On the other hand, MailerLite is a user-friendly and cost-effective email marketing platform, known for its intuitive drag-and-drop editor, extensive template library, and effective automation tools.

Both platforms have their strengths, and the decision between Brevo and MailerLite comes down to the specific requirements of your business. Consider factors such as pricing, features, ease of use, integrations, and customer support to determine which platform aligns best with your marketing goals and budget.

Brevo is best used as a comprehensive digital marketing platform for businesses of all sizes. It excels in email marketing, providing a user-friendly interface, automation, and A/B testing for effective campaigns. 

Additionally, it offers SMS marketing to engage customers directly on mobile devices. The platform's advanced marketing automation enables businesses to create personalized workflows based on customer behavior. With transactional emails, businesses can ensure prompt delivery of essential messages. The integrated CRM system facilitates audience segmentation, optimizing targeting efforts. Furthermore, Brevo supports creating attractive landing pages and retargeting ads to drive conversions and re-engage visitors. 

Overall, it is a powerful tool for multichannel marketing and customer engagement.

Brevo can potentially replace MailerLite, depending on your business needs and priorities. Both platforms offer robust email marketing and automation features, but there are some key differences to consider.

Brevo provides a wider range of marketing tools, including email marketing, SMS marketing, marketing automation, CRM, transactional emails, landing pages, and retargeting ads. If your business requires a more comprehensive marketing solution that goes beyond email campaigns, Brevo might be the better choice.

On the other hand, if your primary focus is on email marketing and you prefer a user-friendly and cost-effective platform, MailerLite might be sufficient for your needs.

When comparing the pricing of Brevo and MailerLite, both platforms offer various plans to cater to different business needs and budgets. The cost difference between the two depends on the size of your subscriber list and the specific features you require.

Brevo adopts a distinct pricing model, charging based on the number of emails you plan to send each month. All Brevo plans, including the Free plan, allow for unlimited contacts to be saved in lists. The Free plan permits up to 300 daily emails, and for higher volumes, you can opt for the Starter plan starting at $25 per month.

In some cases, Brevo may be more cost-effective, especially for businesses with larger subscriber lists, as their pricing plans often include more generous subscriber limits than MailerLite. However, for smaller businesses or those with a limited subscriber count, MailerLite's pricing may be more budget-friendly.

While Brevo is a robust and comprehensive email marketing platform, there are other alternative software in the market that may better suit certain businesses.

For example, ActiveCampaign which is known for powerful marketing automation and CRM capabilities, GetResponse for comprehensive marketing campaigns, and Omnisend for e-commerce businesses.

Ultimately, the best email management software for your business will depend on factors such as your email marketing requirements, budget and desired features so it is important to determine which software aligns best with your marketing goals and objectives since these platforms cater to different types of businesses.

MailerLite indeed stands out for its user-friendly interface, making it an excellent choice for businesses seeking ease-of-use and simplicity in their email marketing endeavors. Its intuitive design ensures that even users without extensive technical knowledge can navigate the platform effortlessly and create effective email campaigns from the start.

On the other hand, Brevo also offers a user-friendly interface, but it may require a bit more time and hands-on experience for new users to become fully proficient. Some features could be more intricate and might take a little more effort to master. However, Brevo provides comprehensive tutorials to support users on their journey and help them make the most of the platform's functionalities.

Ultimately, the decision between MailerLite and Brevo regarding user-friendliness will depend on the comfort level and technical expertise of your team.

MailerLite stands out in contact management, particularly in form customization, which enables users to create personalized forms that capture essential subscriber details and facilitate email list growth. The platform's user-friendly interface allows businesses to easily design and tailor forms to match their brand identity, enhancing the overall user experience.

On the other hand, Brevo's contact management tool focuses on contact segmentation for targeted communication, ensuring personalized interactions with customers. While it provides valuable segmentation capabilities, it may lack the same level of form customization and list building features found in MailerLite.

In summary, MailerLite's emphasis on form customization and list building gives it an advantage in contact management, making it an excellent choice for businesses seeking comprehensive contact management solutions. However, the suitability of MailerLite or Brevo depends on the specific contact management requirements and preferences of each business.

Brevo offers an impressive array of integrations with various SaaS platforms, establishing itself as the go-to solution for businesses seeking seamless connectivity. Its extensive catalog enables integration with CRM systems like HubSpot, e-commerce platforms like Shopify, social media channels like LinkedIn, and more, making it highly versatile for startups.

MailerLite also provides a decent range of integration options, but it falls slightly short when compared to Brevo. While it seamlessly integrates with popular marketing platforms and tools, its integration capabilities are not as extensive as Brevo's. However, MailerLite's integrations are easy to set up and prove highly advantageous for businesses focusing on email marketing.

In summary, both platforms offer valuable integration features, but Brevo's comprehensive catalog sets it apart for businesses seeking a wider range of seamless connections.

MailerLite's drag-and-drop email editor sets it apart as a highly intuitive and user-friendly platform for email marketing. The editor streamlines the marketing process, enabling users to effortlessly design and customize unique email campaigns without the need for coding knowledge. This user-friendly approach ensures that businesses can create visually appealing and on-brand emails in a straightforward manner.

In comparison, while Brevo also offers the capability to create professional email campaigns, its editor may not match the same level of simplicity and customization provided by MailerLite's drag-and-drop functionality. Users may find MailerLite's editor more accessible and efficient, especially for businesses without extensive design expertise.

Overall, MailerLite's intuitive drag-and-drop editor gives it a distinct advantage for users seeking a seamless and straightforward email marketing experience, while Brevo's editor may cater more to users with specific design requirements or preferences.

Both MailerLite and Brevo provide robust automation capabilities that enhance marketing workflows and drive better results. With features like targeted email campaigns, automated workflows, and behavior-based message delivery, both platforms empower businesses to save time and improve conversion rates through streamlined and automated marketing processes.

MailerLite's automation features enable businesses to set up sophisticated email campaigns tailored to specific customer segments, helping to engage and nurture leads effectively. Similarly, Brevo's automation capabilities assist in automating various marketing tasks, facilitating smoother customer interactions and optimizing campaign performance.

Ultimately, businesses can benefit from the powerful automation tools offered by both MailerLite and Brevo, and the choice between the two will depend on the overall marketing strategy, business needs, and the specific features that align best with individual requirements.

Brevo's SMS marketing feature indeed sets it apart as a powerful tool for direct customer engagement, a capability not found in MailerLite. With this feature, businesses can leverage personalized SMS campaigns to establish direct communication with customers, driving higher engagement and response rates.

On the other hand, while MailerLite offers an array of marketing features, including email campaigns, automation, and contact management, it does not include SMS marketing functionality. Therefore, businesses looking to leverage the power of SMS marketing may find Brevo to be a better fit for their needs.

In conclusion, Brevo's robust SMS marketing feature expands the scope of marketing capabilities available to businesses, making it an attractive choice for those seeking a comprehensive and multi-channel marketing approach.

Brevo's landing page feature offers a significant advantage over MailerLite's customizable forms when it comes to driving conversions. With Brevo, businesses can create highly tailored and visually appealing landing pages using user-friendly templates. These landing pages provide a dedicated and focused environment to showcase offers, products, or services, resulting in improved conversion rates.

In contrast, while MailerLite does provide customizable forms for collecting emails and growing contact lists, it lacks the full-fledged landing page creation capability offered by Brevo. Without dedicated landing pages, businesses may have limited options to create targeted and optimized pages for specific marketing campaigns.

Overall, Brevo's landing page feature offers a more comprehensive solution for driving conversions and promoting offers, making it a preferred choice for businesses seeking to optimize their marketing efforts and boost conversion rates. However, MailerLite's customizable forms remain valuable for lead collection and list growth, catering to businesses with different marketing priorities.