ActiveCampaign vs Klaviyo: Which software is better?

  • 01ActiveCampaign vs Klaviyo: overview
  • 02What's the difference between ActiveCampaign and Klaviyo?
  • 03ActiveCampaign pros and cons
  • 04Klaviyo pros and cons
  • 05ActiveCampaign compared to Klaviyo
  • 06Klaviyo compared to ActiveCampaign
  • 07Features comparison
  • 08ActiveCampaign vs Klaviyo: Which is the best for your business?
  • 09Promotions on Email Marketing software
  • 10Alternatives to ActiveCampaign & Klaviyo

ActiveCampaign vs Klaviyo: overview

logo activecampaign
ActiveCampaign
logo klaviyo
Klaviyo
Comments
Dashboard
4.5 out of 5
4.5 out of 5
Klaviyos dashboard is a tool for eCommerce business owners as it provides insights into store revenue and campaign profits. On the other hand, ActiveCampaign’s dashboard focuses more on contact statistics, such as Active Contacts, Top Contacts, Contact Trends, and Interaction Trends. When comparing these two dashboards, Klaviyo stands out for prioritizing revenue generation, making it an excellent choice for those who want to maximize sales through their campaigns
Automation
5.0 out of 5
4.5 out of 5
Both Klaviyo and ActiveCampaign provide automation builders that enable you to create automation within their platforms. However, it's worth mentioning that your preference for these features might vary. In Klaviyo, automation is referred to as "flow", whereas ActiveCampaign stands out with its automation capabilities offering a selection of triggers and overall options compared to Klaviyo.
Integrations
4.5 out of 5
5.0 out of 5
The two tools offer a variety of integrations, including e-commerce platforms and third-party services like Zapier. However, the main difference lies in how they handle data storage. Klaviyo keeps your data, while ActiveCampaign only focuses on activities.
Pricing plans
4.5 out of 5
4.5 out of 5
Running marketing campaigns of any sort is not a cheap sport. Here, too, both platforms represent an OK value for money according to users, though some argue that they need to work on their pricing.
Email marketing
3.5 out of 5
4.0 out of 5
Both ActiveCampaign and Klaviyo provide comprehensive email marketing tools to create and send emails to your audience. Klaviyo's email marketing tools are well-regarded, particularly for e-commerce. It provides a user-friendly interface with drag-and-drop functionality for email design.
Campaigns
4.5 out of 5
5.0 out of 5
Both Klaviyo and ActiveCampaign use campaign editors that have a drag-and-drop interface. Making emails is a breeze as you can simply drag and organize content blocks. However, what makes Klaviyo unique is its feed feature. Once set up, this feature automatically syncs a dynamic product block with your store.
Ease of use
4.5 out of 5
4.5 out of 5
With its multiple features ActiveCampaign has a steeper learning curve compared to Klaviyo. Both, though, have a sleek, modern UI that makes navigation a breeze, however, understanding how to best deploy each tool will need some getting used to.
Customer support
4.5 out of 5
4.5 out of 5
ActiveCampaign has a more agile customer support team that responds faster and often solves issues better compared to Klaviyo’s slower customer support team, as per user experiences on Capterra.
Segments
4.5 out of 5
5.0 out of 5
When you explore the functionalities of Klaviyo, like its data feed and seamless integration with Shopify, as well as its comprehensive reporting and analytics features, it becomes clear that Klaviyo places a strong emphasis on managing data. On the other hand, ActiveCampaign offers a segment builder tool that allows users to create segments across the entire platform. Although ActiveCampaigns segment builder is certainly valuable, Klaviyo outshines it by storing an amount of data and offering users options and flexibility when it comes to segmenting their contact lists.
Positive reviews
4.5 out of 5
4.5 out of 5
Both platforms are highly rated on Capterra, with users loving the automation features but seeing a possibility of improvement when it comes to pricing.

What's the difference between ActiveCampaign and Klaviyo?

ActiveCampaign's Marketing Automation Workflow to Automate Emails, Site Messages and SMS
ActiveCampaign's Marketing Automation Workflow to Automate Emails, Site Messages and SMS
Klaviyo's Segmentation Capabilities to Segment Customers Based on Historical Purchases, Behaviours and Other Filters
Klaviyo's Segmentation Capabilities to Segment Customers Based on Historical Purchases, Behaviours and Other Filters

90% off any annual plan for the first year on ActiveCampaign

Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.

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ActiveCampaign pros and cons

What are the advantages of ActiveCampaign?

What are the disadvantages of ActiveCampaign?

Compare ActiveCampaign to other tools

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Klaviyo pros and cons

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What are the disadvantages of Klaviyo?

Compare Klaviyo to other tools

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Klaviyo
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ActiveCampaign compared to Klaviyo

Is ActiveCampaign better than Klaviyo?

What is ActiveCampaign best used for?

Can ActiveCampaign replace Klaviyo?

Is ActiveCampaign cheaper than Klaviyo?

Is there a better Email Marketing software than ActiveCampaign?

90% off any annual plan for the first year on ActiveCampaign

Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.

Get ActiveCampaign deal

Klaviyo compared to ActiveCampaign

Is Klaviyo better than ActiveCampaign?

What is Klaviyo best used for?

Can Klaviyo replace ActiveCampaign?

Is Klaviyo cheaper than ActiveCampaign?

Is there a better Marketing Automation software than Klaviyo?

Features comparison

ActiveCampaign and Klaviyo are Equal at Marketing Automation

ActiveCampaign's strength lies in its customizable marketing automations, which empower businesses to automate sales processes and lead management.
ActiveCampaign's strength lies in its customizable marketing automations, which empower businesses to automate sales processes and lead management.

ActiveCampaign Outperforms Klaviyo with its CRM Capabilities

In the realm of customer relationship management (CRM), ActiveCampaign excels with its high-performance CRM system, offering superior functionality by centralizing all customer and sales data into a unified platform.
In the realm of customer relationship management (CRM), ActiveCampaign excels with its high-performance CRM system, offering superior functionality by centralizing all customer and sales data into a unified platform.

Klaviyo’s Impressive Integration Ecosystem Outperforms ActiveCampaign’s

Whether you need to link your online store, synchronize customer data, or streamline social media campaigns, Klaviyo's integration prowess ensures it's the top choice for those seeking a versatile and well-connected email marketing and automation solution.
Whether you need to link your online store, synchronize customer data, or streamline social media campaigns, Klaviyo's integration prowess ensures it's the top choice for those seeking a versatile and well-connected email marketing and automation solution.

ActiveCampaign is Best at Personalized Email Advertising than Klaviyo

ActiveCampaign excels in its feature for targeted and personalized email advertising, surpassing Klaviyo's standard email marketing capabilities.
ActiveCampaign excels in its feature for targeted and personalized email advertising, surpassing Klaviyo's standard email marketing capabilities.

Klaviyo Surpasses ActiveCampaign in Customer Insights

Klaviyo's customer insights not only forecast sales but also provide invaluable insights into customer preferences and behaviors, helping businesses create more targeted and effective marketing campaigns.
Klaviyo's customer insights not only forecast sales but also provide invaluable insights into customer preferences and behaviors, helping businesses create more targeted and effective marketing campaigns.

Klaviyo Excels Ahead of ActiveCampaign in User-Friendly Design

Klaviyo's user-friendly design ensures that creating and managing email marketing campaigns is a hassle-free experience, with an emphasis on user convenience and efficiency.
Klaviyo's user-friendly design ensures that creating and managing email marketing campaigns is a hassle-free experience, with an emphasis on user convenience and efficiency.

Klaviyo is Superior for SMS Marketing Compared to ActiveCampaign

With Klaviyo, businesses gain the advantage of reaching customers through text messages, significantly expanding their reach and engagement strategies beyond traditional email campaigns
With Klaviyo, businesses gain the advantage of reaching customers through text messages, significantly expanding their reach and engagement strategies beyond traditional email campaigns

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ActiveCampaign vs Klaviyo: Which is the best for your business?

ActiveCampaign is the best tool for you if:

  • You seek a marketing automation platform with adaptable features that can be customized to suit your specific needs
  • Your marketing strategy relies on effective segmentation and personalized communication to reach your target audience
  • You intend to build complex automation workflows with multiple steps to cultivate leads and drive conversions
  • Advanced email marketing tools, including A/B testing and dynamic content, are essential for your campaigns
  • Seamless integration between your marketing activities and other business tools or platforms is a priority for your operations

Klaviyo is the best tool for you if:

  • You seek to harness the power of email marketing as a primary strategy for driving sales and revenue growth
  • Your marketing approach relies on segmentation capabilities that facilitate the creation of highly targeted and personalized email campaigns
  • Utilizing customer data and behaviors to tailor your messaging and resonate with your audience is a priority
  • You need built-in content generation tools for crafting compelling product suggestions and customized offers that captivate your customers
  • Tracking the performance of your email campaigns through robust analytics and reporting tools is essential for data-driven decision-making

90% off any annual plan for the first year on ActiveCampaign

Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.

Get ActiveCampaign deal

Alternatives to ActiveCampaign & Klaviyo

Promotions on Email Marketing software