General information about Influ2
Influ2 is a cutting-edge person-based advertising platform designed specifically for B2B marketers and sales teams. This innovative software enables businesses to target specific decision-makers within their desired accounts, eliminating wasted ad spend on irrelevant audiences. Influ2 leverages first-party data and a proprietary algorithm to deliver ads across major social and display networks, including LinkedIn, Facebook, Instagram, Google, Bing, and Amazon.
The platform stands out by offering unparalleled targeting capabilities, allowing users to observe individual-level activity and track contact-level intent. This precision targeting translates to higher conversion rates, with buyers engaging with Influ2's person-based ads converting to the sales pipeline 2.26 times better than traditional methods.
Influ2 seamlessly integrates with popular CRM and sales engagement tools like Salesforce, Outreach, HubSpot, and SalesLoft, creating a unified funnel for marketing and sales teams. This integration enables better alignment between marketing content and sales context, leading to more personalized and effective outreach.
One of Influ2's key strengths is its ability to provide detailed analytics on ad performance and pipeline generation. Users can measure the impact of their advertising efforts in real dollars and cents, making it easier to justify marketing spend and demonstrate ROI.
For B2B marketers looking to elevate their advertising strategy and drive more qualified leads, Influ2 offers a compelling solution. To explore how person-based ads can help grow your pipeline, close deals, and cultivate growth within existing accounts, book a demo of Influ2 today.
View our promotions on tools similar to Influ2 in the Advertising category.Influ2 features
Precision B2B advertising platform targeting decision-makers across multiple networks.
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Person-based targeting
Influ2's algorithm uses first-party data to match ads with specific decision-makers, ensuring your message reaches the right individuals within target accounts, without relying on IPs or cookies.
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Multi-channel ad delivery
Serve personalized ads across major platforms including LinkedIn, Facebook, Instagram, Google, Bing, and Amazon, reaching prospects wherever they are online.
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Contact-level intent tracking
Monitor individual user activity and engagement with your ads, providing valuable insights into prospect interest and helping prioritize sales outreach efforts.
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CRM integration
Seamlessly connect with popular tools like Salesforce, Outreach, HubSpot, and SalesLoft to create a unified funnel for marketing and sales teams.
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Pipeline impact measurement
Quantify the influence of your ad campaigns on pipeline generation and existing opportunities, with results presented in real dollars and cents.
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Compliance and security
Ensure CCPA/GDPR compliance while maintaining the highest data protection standards, backed by SOC2 Type II certification.
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Easy deployment and management
Quick onboarding process allows for rapid deployment and campaign launches, with an intuitive interface that requires minimal learning curve.
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Enterprise and niche targeting
Reach hard-to-engage buyers, including enterprise and niche markets, with precision-targeted ads that cut through the noise.
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Influ2: Pros & Cons
Pros
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Precise targeting: Influ2's person-based advertising approach ensures ads reach specific decision-makers, reducing wasted ad spend and improving conversion rates
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Comprehensive analytics: The platform provides detailed insights into ad performance and pipeline impact, making it easier to measure ROI
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Multi-channel reach: Influ2 allows advertisers to reach prospects across various social and display networks
Cons
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Potential privacy concerns: While Influ2 ensures compliance with data protection regulations, some users may have concerns about the level of individual targeting
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Learning curve: Despite its user-friendly interface, mastering the platform's full capabilities may require time and training for some users
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Dependency on first-party data: The effectiveness of Influ2's targeting relies heavily on the quality and accuracy of the first-party data provided by user
