General information about ZoomInfo Marketing
ZoomInfo Marketing is a comprehensive B2B marketing solution that empowers businesses to drive pipeline growth and convert prospects into customers. By leveraging advanced B2B intelligence and real-time intent data, ZoomInfo Marketing enables marketers to identify, engage, and acquire high-potential leads at scale. The platform offers a suite of powerful features, including cross-channel advertising, buyer intent tracking, website visitor identification, and web form enrichment.
With access to over 104 million company profiles, 600 million contact profiles, and 4,900 company attributes, ZoomInfo Marketing provides unparalleled insights into target markets. The platform's AI-powered algorithms help identify best-fit accounts and trigger campaigns based on intent signals, including de-anonymized site traffic and industry trends.
ZoomInfo Marketing seamlessly integrates sales and marketing efforts, fostering alignment between teams and creating a consistent customer experience. The platform's robust targeting capabilities allow marketers to run efficient display and social ad campaigns, reaching specific audiences based on hundreds of company attributes and buying signals.
By combining world-class data, intent signals, and automated workflows, ZoomInfo Marketing enables businesses to execute data-driven marketing strategies at scale. From demand generation to account-based marketing and inbound lead acceleration, the platform offers solutions for various marketing needs.
Discover how platforms like ZoomInfo Marketing can transform your B2B marketing efforts and accelerate your ROI. Explore the discounts and deals available on our marketplace to kickstart your operations today!
See alternatives to ZoomInfo Marketing like LinkedIn or Google Ads.ZoomInfo Marketing features
AI-powered marketing solution for accelerated B2B pipeline growth.
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Cross-channel advertising
Deploy targeted display and social ad campaigns to reach specific audiences based on over 300 company attributes and buying signals, ensuring efficient and effective B2B advertising.
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Buyer intent tracking
Identify prospects at the beginning of their buyer's journey by monitoring companies researching solutions similar to yours, allowing for timely engagement and increased conversion rates.
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Website chat integration
Route qualified leads directly to your sales team and convert chat conversations into meetings with a single click, streamlining the lead capture process.
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Web form enrichment
Boost lead capture with data-enriched forms that reduce required fields and automatically enrich lead data, resulting in higher conversions and more actionable insights.
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Advanced audience targeting
Build dynamic audiences that update automatically when companies meet your criteria, ensuring you're always targeting the most relevant prospects for your campaigns.
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Site visitor identification
Identify anonymous website visitors and take immediate action to convert good-fit customers, leveraging ZoomInfo's accurate IP-to-company graph that analyzes over 6 billion IP addresses.
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Intent-based campaign triggering
Trigger marketing campaigns based on intent signals, including de-anonymized site traffic and industry scoops, to engage prospects at the right moment in their buying journey.
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AI-powered account matching
Utilize optimized AI algorithms to find best-fit accounts for your products or services, improving targeting accuracy and increasing the likelihood of conversion.
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ZoomInfo Marketing: Pros & Cons
Pros
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Comprehensive B2B data: Access to over 104 million company profiles, 600 million contact profiles, and 4,900 company attributes allows for targeted marketing campaigns
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Integrated sales and marketing platform: The seamless integration between sales and marketing functions fosters alignment and creates a consistent customer experience
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Intent-based targeting: Real-time intent data and buyer intent tracking enable marketers to identify and engage sales-ready accounts at the right moment
Cons
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Cost considerations: As a comprehensive B2B marketing solution, ZoomInfo Marketing may have a higher price point compared to simpler, more specialized tools
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Potential data accuracy concerns: While ZoomInfo offers extensive data, the accuracy of B2B data can fluctuate over time
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Learning curve: The platform's wide range of features and capabilities may require a significant time investment for users to fully understand and utilize effectively.
