General information about RollWorks
RollWorks is a cutting-edge account-based marketing (ABM) platform designed to empower B2B companies in their quest for revenue growth. By leveraging advanced AI and machine learning technologies, RollWorks enables businesses to identify, engage, and measure high-value target accounts with unprecedented precision.
The platform offers a comprehensive suite of tools that seamlessly integrate into existing marketing and sales workflows. With RollWorks, users can harness the power of data-driven insights to create highly targeted campaigns across multiple channels, including display advertising, social media, and email marketing.
One of RollWorks' key strengths lies in its ability to align marketing and sales efforts, ensuring that both teams are focused on the accounts most likely to convert. The platform's robust analytics and reporting capabilities provide real-time insights into campaign performance, allowing for quick optimization and improved ROI.
From identifying ideal customer profiles to measuring program effectiveness, RollWorks offers a complete solution for businesses of all sizes – whether they're just starting their ABM journey or looking to enhance an existing program.
Experience the power of data-driven, AI-powered account-based marketing with solutions like RollWorks. Visit our marketplace today to explore exclusive offers and discover how you can transform your B2B marketing strategy and drive measurable revenue growth.
See alternatives to RollWorks like Google Ads or Taboola.RollWorks features
AI-powered ABM platform for B2B revenue growth.
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Account targeting
Leverage AI and machine learning to identify and prioritize high-value accounts based on fit, intent, and engagement data. Create dynamic target account lists for precise marketing and sales efforts.
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Multi-channel advertising
Reach decision-makers across various channels, including display, social, and native advertising. Deliver personalized messages to the right audience at the right time for maximum impact.
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Sales insights
Provide sales teams with real-time account intelligence and engagement data. Enable more informed conversations and prioritize outreach to accounts showing high intent or engagement.
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Intent data
Harness third-party intent data to identify accounts actively researching relevant topics. Prioritize accounts demonstrating purchase intent for more effective targeting and outreach.
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Account-based analytics
Measure the impact of ABM campaigns with comprehensive analytics. Track account engagement, pipeline influence, and revenue attribution to optimize marketing strategies and demonstrate ROI.
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CRM integration
Seamlessly integrate with popular CRM platforms like Salesforce. Sync account data, automate workflows, and ensure alignment between marketing and sales teams for a unified ABM approach.
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Personalization at scale
Create tailored content and messaging for specific accounts or segments. Deliver personalized experiences across channels to increase engagement and conversion rates.
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Audience management
Build and manage custom audiences based on various criteria. Easily sync audiences with advertising platforms and marketing automation tools for consistent targeting across campaigns.
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RollWorks: Pros & Cons
Pros
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Comprehensive ABM solution: RollWorks offers a full suite of ABM tools, from account identification to multi-channel engagement and analytics
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AI-powered targeting: The platform's use of AI and machine learning enables highly accurate account targeting and prioritization
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Strong data foundation: With a 98% match rate for targeted accounts and integrations with leading data providers, RollWorks offers a robust data foundation for ABM strategies.
Cons
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Learning curve: Some users report a steep learning curve when first using the platform, which may require time and resources for proper implementation.
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Pricing transparency: RollWorks' pricing is not publicly available, which may make it challenging for some businesses to assess the platform's cost-effectiveness
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Integration challenges: While RollWorks offers many integrations, some users have reported difficulties with certain integrations
