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Bitly

Shorten. Share. Measure.

4.1 (29 reviews)

Bitly is a URL shortening and link management platform that offers businesses and individuals the ability to create, share, and track shortened links, providing valuable insights into audience engagement and behavior.

General information about Bitly

Bitly, the leading URL shortening tool, equips users with the ability to transform extensive, complex URLs into concise, readily shareable links. A boon for anyone who regularly shares online content, Bitly replaces unwieldy URLs with clean, memorable ones that are easy to use and share.


This powerful tool provides more than just URL shortening; it brings customization to your fingertips, allowing users to add a personal brand touch to their links. From a marketer seeking to strengthen their brand image to a blogger wanting to make their posts stand out, Bitly’s customization opens up a myriad of possibilities. 


Furthermore, Bitly goes beyond link editing by offering comprehensive tracking of link metrics. You can gauge click-through rates, monitor audience engagement, and collect valuable insights to refine your marketing or content strategy. Information is power, and Bitly hands you that power to know your audience better and ensure your content has the impact you desire. 


Also, Bitly fosters collaboration and third-party app integration, enhancing your link management experience. This makes it a perfect tool for businesses of all sizes and social media strategists to collaborate on link strategies and integrate with the digital tools they already utilize. 


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See alternatives to Bitly like Hootsuite or Sprout Social.
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Expert review on Bitly

You know that feeling when you come across a software that solves a problem you didn't even know you had? 🤯 Bitly is that software for anyone who shares links on a daily basis!

What is Bitly?

It's a URL shortening tool that allows you to create custom links, track clicks, and even brand your links. Say goodbye to long, clunky links that nobody wants to click on! 🙅‍♀️

Our opinion about Bitly:

We've been using Bitly for a while now and it's become an essential tool in our daily routine. Not only does it make links look better and more professional, but it also gives you valuable insights into how well your links are performing. Plus, the ability to customize links and add your branding is a game-changer! 🔥

Bitly Pricing:

Bitly offers a free plan with basic features, but for those who want more advanced tracking and branding options, their premium plans start at just $29 per month. With Secret's deals, you might even be able to get a sweet discount! 🤑

- More details about Bitly's pricings
Best Bitly alternatives:

While Bitly is our go-to tool, there are other great options out there such as Rebrandly, TinyURL, and Ow.ly. However, we think Bitly is the best when it comes to overall functionality, ease of use, and affordability. Overall, we highly recommend Bitly to anyone who wants to simplify their links and gain valuable insights into their performance. Give it a try and see for yourself! 👍

- More alternatives to Bitly
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Mary O'Brien

Customer Success Manager

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What is Bitly used for?

Bitly, a premier URL shortening tool, is a game-changer for small businesses. It simplifies sharing content by converting lengthy URLs into short, shareable links. For instance, a local bakery can use Bitly to create a memorable link for their online menu, making it easier for customers to access and share. Bitly also allows customization, enabling businesses to infuse their branding into links. Moreover, it offers valuable analytics, helping businesses track customer engagement and refine their marketing strategies. Additionally, Bitly supports collaboration and integration with other digital tools, streamlining link management and enhancing operational efficiency.

Bitly pricing

Enterprise

Contact sales

Multiple user seats and group permissions

Link generation

99.9% SLA uptime

Account manager support

Free

10 bit.ly links with QR codes per month

Link in bio

UTM builder

Starter

$8

/ month

200 bit.ly links with QR codes per month

Redirects

Data scan

Customizations

Basic

$35

/ month

1,500 branded links with QR codes per month

Custom domain

Branded links

Advanced QR code customizations

Premium

$300

/ month

3,000 branded links with QR codes per month

Advanced performance dashboard

Campaigns

Location and device type data

Bitly features

  • Team collaboration

    Bitly's team collaboration feature lets multiple people work on the same account. You can assign roles, share links, and see who's done what. This makes it easy for teams to collaborate without stepping on each other's toes.

  • Tracking and analytics

    Get insights on click-through rates, traffic sources, and audience demographics to optimize your marketing efforts.

  • Multi-channel distribution

    Share and track your links across multiple channels like email, social media, and SMS campaigns to reach your audience on their preferred channels.

  • Click analytics

    See what's working and what's not! Track clicks on your links and see which ones are getting the most attention. This invaluable feature lets you know which of your marketing efforts are paying off and which ones need more work.

  • Mobile app

    Bitly's mobile app lets you create and share links on the go. Whether you're catching up on social media during your commute or working from a coffee shop, you can stay connected and productive.

  • User permissions

    Manage multiple users and teams with different levels of access to your account's shared resources.

  • Custom domains

    With Bitly, you can create shortened links that use your own domain. This means that when someone clicks on your link, they see your brand's name instead of Bitly's. It's a small but important touch that makes a big difference.

  • Link customization

    Create branded short links and edit the destination URLs to match your marketing campaigns.

  • Link shortening

    Bitly allows you to take long and ugly URLs and make them short and sweet. This not only makes your links look more professional, but they also take up less space on social media posts and emails.

29 Bitly Reviews

4.1 (29 reviews)
Leave a review
  • Juan Johnson

    Exceptional Customer Support Experience with Bitly

    I've found Bitly's customer support to be quite unique. They're efficient in marking issues as resolved, ensuring that no problem lingers for too long. The chat bot is incredibly proactive, sending multiple messages at once to ensure that all my queries are addressed. It's a rare experience to communicate with a real person, and when you do, they're refreshingly straightforward and focused on providing solutions rather than dwelling on the problem. Despite the premium cost, they seem to prioritize a streamlined, no-nonsense approach to customer service.

    October 22, 2024

  • Samuel F

    Effortless Link Tracking with Bitly: A Blogger's Perspective

    As a blogger, Bitly has helped me keep track of how many people are clicking on my links. It's easy to use and the custom URLs are a nice touch

    October 12, 2024

  • Mark G

    Discovering the Hidden Treasures of Bitly: A User's Experience

    I had an enlightening experience with Bitly! Their plans are intriguing and require a bit of exploration to fully understand. Initially, I was under the impression that I could use 2 QR codes per month after signing up, but after investing $6, I discovered it was actually 2 per year. This fascinating detail was tucked away in the legal section, making it feel like a treasure hunt. So, in essence, each QR code is a premium feature costing $3. Their customer service is unique. It's a self-service model where you submit tickets and receive a standardized response before they close the ticket. It's a different approach that encourages self-reliance and problem-solving.

    October 7, 2024

More about Bitly

Bitly: Pros & Cons

Pros

  • Software integrations: The tool features excellent integrations with APIs or third-party applications
  • Relevant analytics: Bitly integrates click and referral analyses
  • Accessible to all: The solution is easy to use and configure, even for novices

Cons

  • Domain: Custom domains are not included in the free plan
  • Software cost: For startups, tracking a large number of links can be costly
  • Link rejection: Some platforms, such as Facebook, systematically reject Bitly links

Why is Bitly better than other Social Media software?

Bitly is a better solution based on percentage of positive reviews than Hootsuite: 98 vs 88

Bitly is a better solution for customer support than Hootsuite: 4.5 vs 4.0

Bitly is easier to set up than Hootsuite: 5.0 vs 4.5

Bitly has more positive reviews than Google Analytics: 98 vs 97

Bitly is better at support than Google Analytics: 4.5 vs 4.2

Bitly is easier to use than Google Analytics: 5.0 vs 4.2

Bitly is easier to use than Favikon: 5.0 vs 4.5

Bitly is more suitable for small businesses thanks to its good value for money than Favikon: 4.7 vs 4.4